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Bailey, Scott
Schultz, Don E.
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising research
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ADVERTISING CREATIVITY ISSUE - Customer-Brand Loyalty in an Interactive Marketplace - Brand and customer loyalty in an interactive marketplace is different-and, we don't know much...
Schultz, Don E.
;
Bailey, Scott
- In:
Journal of advertising research
40
(
2000
)
3
,
pp. 41-54
Persistent link: https://www.econbiz.de/10006515900
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Implementing the 'connect the dots' approach to marketing communication
Schultz, Don E.
;
Cole, Bill
;
Bailey, Scott
- In:
International journal of advertising : the quarterly …
23
(
2004
)
4
,
pp. 455-478
Persistent link: https://www.econbiz.de/10008127971
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