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Dictionary of marketing & advertising

Baker, Michael John - 1990 - 2. ed

Persistent link: https://www.econbiz.de/10000806150

Special issue: Marketing in adversity

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Persistent link: https://www.econbiz.de/10003870035

The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership

Gillis, Tamara L. (ed.) - International Association of Business Communicators - 2011 - 2. ed.

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The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing and leaderhip

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Macmillan dictionary of marketing & advertising

Baker, Michael John (contributor) - 1990 - 2. ed.

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Macmillan dictionary of marketing and advertising

Baker, Michael John - 1998 - 3. ed.

Persistent link: https://www.econbiz.de/10004366961

Companion encyclopedia of marketing

Baker, Michael John (contributor) - 1995

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Macmillan dictionary of marketing and advertising

Baker, Michael John (contributor) - 1984

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The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership

Gillis, Tamara L. (ed.) - 2011 - 2nd ed (Online-Ausg.)

, Marketing, and Leadership -- CONTENTS -- FOREWORD -- PREFACE -- ABOUT THE AUTHORS -- PART ONE FOUNDATIONS OF BUSINESS … -- Internal Communications -- Marketing Communications -- Executive Adviser -- Additional Roles -- Managing Communication During …

Persistent link: https://www.econbiz.de/10014275644