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Dictionary of marketing & advertising
Baker, Michael John - 1990 - 2. ed
Persistent link: https://www.econbiz.de/10000806150
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On the simple economics of advertising, marketing, and product design
Johnson, Justin P.; Myatt, David P. - In: The American economic review 96 (2006) 3, pp. 756-784
Persistent link: https://www.econbiz.de/10003349278
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Special issue: Marketing in adversity
Baker, Michael John (contributor) - 2009
Persistent link: https://www.econbiz.de/10003870035
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On the simple economics of advertising, marketing, and product design
Johnson, Justin P. (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10001920902
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Macmillan dictionary of marketing & advertising
Baker, Michael John (contributor) - 1990 - 2. ed.
Persistent link: https://www.econbiz.de/10004091180
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Macmillan dictionary of marketing and advertising
Baker, Michael John - 1998 - 3. ed.
Persistent link: https://www.econbiz.de/10004366961
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On the Simple Economics of Advertising, Marketing, and Product Design
Myatt, David P.; Johnson, Justin P. - Department of Economics, Oxford University - 2004
design; advertising, marketing and sales advice; and the construction of quality-differentiated product lines. We also …
Persistent link: https://www.econbiz.de/10005090674
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Companion encyclopedia of marketing
Baker, Michael John (contributor) - 1995
Persistent link: https://www.econbiz.de/10004249810
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Macmillan dictionary of marketing and advertising
Baker, Michael John (contributor) - 1984
Persistent link: https://www.econbiz.de/10009586398