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Dictionary of marketing & advertising

Baker, Michael John - 1990 - 2. ed

Persistent link: https://www.econbiz.de/10000806150

Special issue: Marketing in adversity

Baker, Michael John (contributor) - 2009

Persistent link: https://www.econbiz.de/10003870035

"Free" internet content : Web 1.0, Web 2.0, and the sources of economic growth

Nakamura, Leonard Isamu; Samuels, Jon D.; Soloveichik, … - 2018

The Internet has evolved from Web 1.0, with static web pages and limited interactivity, to Web 2.0, with dynamic content that relies on user engagement. This change increased production costs significantly, but the price charged for Internet content has generally remained the same: zero. Because...

Persistent link: https://www.econbiz.de/10011891856

Measuring the "free" digital economy within the GDP and productivity accounts

Nakamura, Leonard Isamu; Samuels, Jon D.; Soloveichik, … - 2017

Persistent link: https://www.econbiz.de/10011787398

Measuring the "free" digital economy within the GDP and productivity accounts

Nakamura, Leonard Isamu; Samuels, Jon D.; Soloveichik, … - 2017

Persistent link: https://www.econbiz.de/10011792227

Macmillan dictionary of marketing & advertising

Baker, Michael John (contributor) - 1990 - 2. ed.

Persistent link: https://www.econbiz.de/10004091180

Macmillan dictionary of marketing and advertising

Baker, Michael John - 1998 - 3. ed.

Persistent link: https://www.econbiz.de/10004366961

Marketing, other intangibles, and output growth in 61 United States industries

Sveikauskas, Leo; Soloveichik, Rachel; Garner, Corby; … - 2023

Persistent link: https://www.econbiz.de/10014514544

Marketing, other intangibles, and output growth in 61 United States industries

Sveikauskas, Leo; Soloveichik, Rachel; Garner, Corby; … - 2023

Persistent link: https://www.econbiz.de/10014447686

Companion encyclopedia of marketing

Baker, Michael John (contributor) - 1995

Persistent link: https://www.econbiz.de/10004249810

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