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Brand origin identification by consumers : a classification perspective
Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 16 (2008) 1, pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
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Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image
Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 19 (2011) 2, pp. 95-116
Persistent link: https://www.econbiz.de/10009159088
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Country image appraisal : more than just ticking boxes
Lopez, Carmen; Balabanis, George - In: Journal of business research : JBR 117 (2020), pp. 764-779
Persistent link: https://www.econbiz.de/10012288099
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Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George; Siamagka, Niloletta-Theofania - In: International marketing review 34 (2017) 2, pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
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Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George; Stathopoulou, Anastasia; Qiao, Jiayu - In: Journal of international marketing 27 (2019) 2, pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
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Reflective versus unreflective country images : how ruminating on reasons for buying a country's products alters country image
Balabanis, George; Lopez, Carmen - In: International business review : the official journal of … 31 (2022) 5, pp. 1-16
Persistent link: https://www.econbiz.de/10013399555