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Brand origin identification by consumers : a classification perspective

Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 16 (2008) 1, pp. 39-71

Persistent link: https://www.econbiz.de/10003771397

Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image

Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 19 (2011) 2, pp. 95-116

Persistent link: https://www.econbiz.de/10009159088

Consumer xenocentrism as determinant of foreign product preference : a system justification perspective

Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 24 (2016) 3, pp. 58-77

Persistent link: https://www.econbiz.de/10011584186

The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies

Balabanis, George; Diamantopoulos, Adamantios; Mueller, … - In: Journal of International Business Studies 32 (2001) 1, pp. 157-175

The study investigates the impact of patriotism, nationalism and internationalism as antecedents to consumer ethnocentrism in Turkey and the Czech Republic. Controlling for demographics, the findings indicate that the impact of patriotism and nationalism is not consistent across the two...

Persistent link: https://www.econbiz.de/10005149881

Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach

Balabanis, George; Diamantopoulos, Adamantios - In: Journal of the Academy of Marketing Science 32 (2004) 1, pp. 80-95

Persistent link: https://www.econbiz.de/10006150829

Brand Origin Identification by Consumers: A Classification Perspective

Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 16 (2008) 1, pp. 39-71

Persistent link: https://www.econbiz.de/10007908107

ARTICLES - The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies

Balabanis, George; Diamantopoulos, Adamantios; Mueller, … - In: Journal of international business studies : JIBS ; a … 32 (2001) 1, pp. 157-176

Persistent link: https://www.econbiz.de/10005893552