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Understanding mediators and moderators of the effect of customer satisfaction on loyalty

Chikazhe, Lovemore; Makanyeza, Charles; Chigunhah, Blessing - In: Cogent business & management 8 (2021) 1, pp. 1-19

collected from bank customers (n = 308) using a structured questionnaire through a cross-sectional survey in Chinhoyi, Zimbabwe …

Persistent link: https://www.econbiz.de/10012656970

Mediators of the relationship between service quality and customer loyalty : evidence from the banking sector in Zimbabwe

Makanyeza, Charles; Chikazhe, Lovemore - In: The international journal of bank marketing : IJBM 35 (2017) 3, pp. 540-556

Persistent link: https://www.econbiz.de/10011731623

Mediators of the effect of corporate social responsibility on product uptake : insights from the insurance sector in Harare, Zimbabwe

Chikazhe, Lovemore; Jecha, Farirayi; Nyagadza, Brighton; … - In: International journal of business and emerging markets … 14 (2022) 4, pp. 435-453

Persistent link: https://www.econbiz.de/10014232444

The effect of perceived service quality, satisfaction and loyalty on perceived job performance : perceptions of university graduates

Chikazhe, Lovemore; Makanyeza, Charles; Kakava, … - In: Journal of marketing for higher education 32 (2022) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10013277068

Fleet management system, perceived service quality and the public health sector performance in Zimbabwe

Chikazhe, Lovemore; Siziba, Sibonile; Bhebhe, Thomas; … - In: International journal of public sector management 36 (2023) 2, pp. 113-129

Persistent link: https://www.econbiz.de/10014280559

The effect of corporate social responsibility on brand awareness : evidence from the insurance sector in Zimbabwe

Gaura, Kudzaishe Charlotte; Manyanga, Wilbert; … - In: Journal of marketing and consumer behaviour in emerging … (2021) 2/13, pp. 22-36

community involvement) on brand awareness within the insurance sector in Zimbabwe. Data was gathered from 350 insurance …

Persistent link: https://www.econbiz.de/10013382432

Resource allocation and supplier relationship management towards the performance of the manufacturing industry : evidence from the paint manufacturing firms in Harare, Zimbabwe

Denhere, Emmanuel T.; Chikazhe, Lovemore; Kanyepe, James - In: Cogent business & management 10 (2023) 3, pp. 1-21

Resource and supplier relationship management continues to play a critical role in the efficiency of the supply chain and its competitive positioning. The current study sought to establish how the paint manufacturing industry's performance is influenced by resource allocation (finance, human,...

Persistent link: https://www.econbiz.de/10014505349

The effect of social media marketing on brand loyalty in the hospitality industry in Zimbabwe : the moderating role of age

Manyanga, Wilbert; Kanyepe, James; Chikazhe, Lovemore; … - In: Cogent business & management 11 (2024) 1, pp. 1-18

loyalty in the hospitality industry in Zimbabwe, with age as a moderator. Data was gathered from 223 hotel customers using a … hospitality industry in Zimbabwe and the moderating role of age. The study specifically tests the effect of social media, media …

Persistent link: https://www.econbiz.de/10014533211

Taxing highly processed foods : what could be the impacts on obesity and underweight in sub-Saharan Africa?

Boysen, Ole; Boysen-Urban, Kirsten; Bradford, Harvey; … - In: World development : the multi-disciplinary … 119 (2019), pp. 55-67

Persistent link: https://www.econbiz.de/10012129936

Policy or markets? : an analysis of price incentives and disincentives for rice and cotton in selected African countries

Short, Cameron; Barreiro-Hurle, Jesús; Balié, Jean - In: Canadian journal of agricultural economics : CJAE 62 (2014) 4, pp. 441-469

Persistent link: https://www.econbiz.de/10010497111