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Brands and branding

Brown, Stephen - 2016

This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands

Persistent link: https://www.econbiz.de/10011538916

Double, double toil and trouble : on the equivocal magic of marketing

Brown, Stephen - In: Journal of customer behaviour 8 (2009) 2, pp. 163-175

Persistent link: https://www.econbiz.de/10003870030

Animal house : brand mascots, mascot brands and more besides

Brown, Stephen - In: Journal of customer behaviour 13 (2014) 2, pp. 77-92

Persistent link: https://www.econbiz.de/10010415669

Retromania: next big thing or same old story?

Brown, Stephen - In: Die Bedeutung der Tradition für die …, (pp. 105-121). 2006

Persistent link: https://www.econbiz.de/10003393533

Is branding going gothic? : a descent into the Mallström

Brown, Stephen - In: Journal of customer behaviour 19 (2020) 2, pp. 175-197

Persistent link: https://www.econbiz.de/10012299029

Figures in the carpet of branding

Brown, Stephen - In: Journal of service management 33 (2022) 3, pp. 428-436

Persistent link: https://www.econbiz.de/10013325592

Brands on a wet, black bough : marketing the masterworks of modernism

Brown, Stephen - In: Arts and the market 5 (2015) 1, pp. 5-24

Persistent link: https://www.econbiz.de/10011431954

Profit from poetry : bards, brands, and burnished bottom lines

Brown, Stephen; Wijland, Roel - In: Business horizons 58 (2015) 5, pp. 551-561

Persistent link: https://www.econbiz.de/10011349248

Bow to Stern : can literary theory plumb an unfathomable brand?

Brown, Stephen - In: Marketing theory 15 (2015) 4, pp. 445-464

Persistent link: https://www.econbiz.de/10011494669

When innovation met renovation : back to the future of branding

Brown, Stephen - In: Marketing intelligence & planning 33 (2015) 5, pp. 634-655

Persistent link: https://www.econbiz.de/10011447536