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~person:"Balmer, John M. T."
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Brand management
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Balmer, John M. T.
Press, World Trade
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Burmann, Christoph
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Esch, Franz-Rudolf
145
Bruhn, Manfred
138
Zerfaß, Ansgar
97
Melewar, T. C.
96
Meffert, Heribert
92
Baumgarth, Carsten
91
Hitt, Michael A.
80
Lies, Jan
71
Rugman, Alan M.
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Wiedmann, Klaus-Peter
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Keller, Kevin Lane
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Ahlert, Dieter
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60
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Teece, David J.
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Vrontis, Demetris
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Becker, Wolfgang
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Bentele, Günter
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Kraus, Sascha
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Bang, Nguyen
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Henry, Craig
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Heath, Robert L.
46
Homburg, Christian
46
Röttger, Ulrike
46
De Chernatony, Leslie
45
Grünig, Rudolf
43
Mintzberg, Henry
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42
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The journal of brand management : an international journal
13
Corporate communications : an international journal
7
Working paper series / Bradford University School of Management
7
European journal of marketing : EJM
3
International studies of management and organization
2
Journal of Brand Management: Advanced Collections
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Brand culture
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Contemplating corporate marketing, identity and communication
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Facets of corporate identity, communication, and reputation
1
Foundations of corporate heritage
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Industrial marketing management : the international journal for industrial and high-tech firms
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Management decision : MD
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Routledge interpretive marketing research
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ECONIS (ZBW)
56
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Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
2
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
3
Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T.
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
Saved in:
4
Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
Saved in:
5
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
6
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
7
Scrutinizing stakeholder thinking : orthodoxy or heterodoxy?
Balmer, John M. T.
;
Johansen, Trine S.
;
Nielsen, Anne …
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 205-215
Persistent link: https://www.econbiz.de/10011497583
Saved in:
8
Corporate identity, corporate identity scholarship and Wally Olins (1930 - 2014)
Balmer, John M. T.
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10010513901
Saved in:
9
Corporate communication and corporate marketing : their nature, histories, differences and similarities
Illia, Laura
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
17
(
2012
)
4
,
pp. 415-433
Persistent link: https://www.econbiz.de/10009671833
Saved in:
10
Guest editorial: Corporate communication and corporate marketing
Balmer, John M. T.
;
Illia, Laura
- In:
Corporate communications : an international journal
17
(
2012
)
4
,
pp. 412-414
Persistent link: https://www.econbiz.de/10009671836
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