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~person:"Balmer, John M. T."
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Brand management
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Balmer, John M. T.
Asongu, Simplice
168
Nijkamp, Peter
155
Esch, Franz-Rudolf
129
Burmann, Christoph
125
Schaltegger, Stefan
125
Narayan, Paresh Kumar
123
Tisdell, Clement A.
121
Baumgarth, Carsten
92
Asheim, Geir B.
84
Sarkis, Joseph
75
Hauff, Michael von
74
Melewar, T. C.
73
Bretschger, Lucas
71
Bergh, Jeroen C. J. M. van den
70
Baumgärtner, Stefan
67
Meffert, Heribert
67
Simonis, Udo E.
67
Jayaraman, T. K.
63
Huber, Frank
59
Keller, Kevin Lane
59
Barbier, Edward
54
Bruhn, Manfred
54
Hamilton, Kirk
53
Pies, Ingo
51
Raffelhüschen, Bernd
51
Turnovsky, Stephen J.
51
Müller-Christ, Georg
50
Uribe, Martín
50
Vrontis, Demetris
50
Quaas, Martin F.
49
Chiappetta Jabbour, Charbel José
48
Ahlert, Dieter
47
Dasgupta, Partha
46
Narayan, Seema
46
Pearce, David W.
46
Chichilnisky, Graciela
45
Crowther, David
45
De Chernatony, Leslie
44
Prasad, Biman C.
44
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The journal of brand management : an international journal
13
Working paper series / Bradford University School of Management
8
Corporate communications : an international journal
3
European journal of marketing : EJM
2
Journal of Brand Management: Advanced Collections
2
Journal of brand management / advanced collections
2
Journal of business research : JBR
2
Journal of general management
2
Springer eBook Collection / Business and Management
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Brand culture
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Facets of corporate identity, communication, and reputation
1
Foundations of corporate heritage
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International studies of management and organization
1
Management decision : MD
1
Routledge interpretive marketing research
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The journal of product & brand management
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ECONIS (ZBW)
46
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1
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
2
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
3
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
4
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
5
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
6
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
7
Corporate heritage brands in China : consumer engagement with China's most celebrated corporate heritage brand - Tong Ren Tang: 同仁堂
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 194-210
Persistent link: https://www.econbiz.de/10011350044
Saved in:
8
China's brands, China's brand developemant strategies and corporate brand communications in China
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10011350048
Saved in:
9
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
10
Corporate heritage brands : mead's theory of the past
Hudson, Bradford T.
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 151-166)
.
2017
Persistent link: https://www.econbiz.de/10011656849
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