Narrow search
Showing 1 - 10 of 45
Cover Image
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T. - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Cover Image
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.; Chen, Weifeng - In: The journal of product & brand management 25 (2016) 3, pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Cover Image
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.; Wang, Wei-Yue - In: The journal of brand management : an international journal 23 (2016) 1, pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Cover Image
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.; Abratt, Russell; Kleyn, Nicola - In: The journal of brand management : an international journal 23 (2016) 1, pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Cover Image
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto; Burghausen, Mario; Balmer, John M. T. - In: The journal of brand management : an international journal 23 (2016) 1, pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Cover Image
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.; Wang, Wei-Yue - In: International studies of management and organization 46 (2016) 4, pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Cover Image
Corporate heritage brands in China : consumer engagement with China's most celebrated corporate heritage brand - Tong Ren Tang: 同仁堂
Balmer, John M. T.; Chen, Weifeng - In: The journal of brand management : an international journal 22 (2015) 3, pp. 194-210
Persistent link: https://www.econbiz.de/10011350044
Cover Image
China's brands, China's brand developemant strategies and corporate brand communications in China
Balmer, John M. T.; Chen, Weifeng - In: The journal of brand management : an international journal 22 (2015) 3, pp. 175-193
Persistent link: https://www.econbiz.de/10011350048
Cover Image
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.; Burghausen, Mario - In: The journal of brand management : an international journal 22 (2015) 5, pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Cover Image
Corporate heritage brands : mead's theory of the past
Hudson, Bradford T.; Balmer, John M. T. - In: Foundations of corporate heritage, (pp. 151-166). 2017
Persistent link: https://www.econbiz.de/10011656849