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~person:"Balmer, John M. T."
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Balmer, John M. T.
Esch, Franz-Rudolf
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Burmann, Christoph
137
Baumgarth, Carsten
98
Huber, Frank
79
Meffert, Heribert
78
Melewar, T. C.
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Keller, Kevin Lane
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Sattler, Henrik
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Ko, Eunju
33
Strebinger, Andreas
33
Uggla, Henrik
33
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31
Kernstock, Joachim
30
Langner, Tobias
30
Aaker, David A.
29
Christodoulides, George
29
Dawes, John
29
Errichiello, Oliver Carlo
29
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29
Park, C. Whan
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The journal of brand management : an international journal
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7
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3
European journal of marketing : EJM
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Journal of Brand Management: Advanced Collections
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ECONIS (ZBW)
45
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1
Corporate
brand
orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
2
China's brands, China's
brand
developemant strategies and corporate
brand
communications in China
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10011350048
Saved in:
3
Monarchies as corporate brands
Balmer, John M. T.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002590050
Saved in:
4
The corporate branding triumvarite : values, promise and behaviour?
Balmer, John M. T.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002590164
Saved in:
5
The oneworld alliance
brand
: a preliminary inquiry
He, Hong-Wei
(
contributor
);
Balmer, John M. T.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002590229
Saved in:
6
Corporate heritage tourism
brand
attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
7
The corporate
brand
and strategic direction : senior business school managers' cognitions of corporate
brand
building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
8
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
9
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
10
Why business school managers are a key corporate
brand
stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
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