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~person:"Balmer, John M.T."
~person:"De Chernatony, Leslie"
~person:"Dens, Nathalie"
~subject:"Brand attitude"
~subject:"Brand placement"
~subject:"Design"
~subject:"Marketingmanagement"
~subject:"Social web"
~subject:"United States"
~subject:"Werbung"
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Brand attitude
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Balmer, John M.T.
De Chernatony, Leslie
Dens, Nathalie
Keller, Kevin Lane
23
Melewar, T. C.
21
Burmann, Christoph
18
Loureiro, Sandra Maria Correia
18
Ko, Eunju
15
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
13
Balmer, John M. T.
12
Foroudi, Pantea
12
Gázquez-Abad, Juan Carlos
12
Wheeler, Alina
12
Baumgarth, Carsten
11
Christodoulides, George
11
Cova, Bernard
11
Gierl, Heribert
11
Veloutsou, Cleopatra
11
Kunkel, Thilo
10
Laukkanen, Tommi
10
Rita, Paulo
10
Romaniuk, Jenni
10
Bruhn, Manfred
9
Pipek, Volkmar
9
Urde, Mats
9
Bang, Nguyen
8
Chan-Olmsted, Sylvia M.
8
Eisend, Martin
8
Hajli, Nick
8
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8
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8
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8
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7
Chen, Qimei
7
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7
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7
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Brand management in emerging markets : theories and practice
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ECONIS (ZBW)
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Design
, corporate brand
design
, and corporate heritage brand
design
: what are they? : what of them?
Balmer, John M.T.
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10014251422
Saved in:
2
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
3
The varying types of brand assets : the central issue in brand strategy development?; paper presented at IBC Conference "Developing Brand Strategies for the 90's" London, June 1990
De Chernatony, Leslie
-
1990
Persistent link: https://www.econbiz.de/10000131912
Saved in:
4
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
5
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
6
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
7
Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000134691
Saved in:
8
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
9
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
Saved in:
10
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
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