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~person:"Bamossy, Gary J."
~person:"Keller, Kevin Lane"
~type:"book"
~type_genre:"Graue Literatur"
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Bamossy, Gary J.
Keller, Kevin Lane
Nijkamp, Peter
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ECONIS (ZBW)
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Bargaining power, key stakeholders, and management control : negotiations between Western European multinational corporations and State owned companies in Central and Eastern
Europ...
Brouthers, Keith D.
;
Bamossy, Gary J.
-
1996
Persistent link: https://www.econbiz.de/10000927894
Saved in:
2
Consumer behaviour : a European perspective
Solomon, Michael R.
;
Askegaard, Søren
;
Hogg, Margaret K.
; …
-
2019
-
Seventh edition
Persistent link: https://www.econbiz.de/10012018573
Saved in:
3
Consumer behaviour : a European perspective
Solomon, Michael R.
(
contributor
); …
-
2006
-
3. ed.
Persistent link: https://www.econbiz.de/10003085730
Saved in:
4
Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003679802
Saved in:
5
Konsumentenverhalten : der europäische Markt
Solomon, Michael R.
;
Bamossy, Gary J.
;
Askegaard, Søren
-
2001
Persistent link: https://www.econbiz.de/10001585951
Saved in:
6
Consumer behaviour : a European perspective
Solomon, Michael R.
;
Bamossy, Gary J.
;
Askegaard, Søren
-
2002
-
2. ed.
Persistent link: https://www.econbiz.de/10001611652
Saved in:
7
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
8
Consumer behaviour : a European perspective
Solomon, Michael R.
;
Bamossy, Gary J.
;
Askegaard, Søren
; …
-
2010
-
4. ed.
Persistent link: https://www.econbiz.de/10003842007
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