Extent: | XXV, 701 S. Ill., graph. Darst. 27cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch |
Language: | English |
Notes: | Includes index. - Previous ed.: as published by Michael Solomom, Gary Bamossy, Søren Askegaard. 2002 0601 |
ISBN: | 0-273-68752-2 ; 978-0-273-68752-2 ; 978-0273-68752-2 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003085730