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Crescent marketing, Muslim geographies and brand Islam : reflections from the JIMA Senior Advisory Board
Wilson, Jonathan A. J.; Belk, Russell W.; Bamossy, Gary J. - In: Journal of Islamic marketing : JIMA 4 (2013) 1, pp. 22-50
Persistent link: https://www.econbiz.de/10009753180
Cover Image
Crescent marketing, Muslim geographies and brand Islam : reflections from the JIMA Senior Advisory Board
Wilson, Jonathan A. J.; Belk, Russell W.; Bamossy, Gary J. - In: Journal of Islamic marketing : JIMA 4 (2013) 1, pp. 22-50
Persistent link: https://www.econbiz.de/10010147918
Cover Image
Crescent marketing, Muslim geographies and brand Islam
Wilson, Jonathan A.J.; Belk, Russell W.; Bamossy, Gary J.; … - In: Journal of Islamic Marketing 4 (2013) 1, pp. 22-50
Purpose – The purpose of this paper is to bring together the thoughts and opinions of key members of the Journal of Islamic Marketing's ( JIMA ) Editorial Team, regarding the recently branded phenomenon of Islamic marketing – in the interests of stimulating further erudition....
Persistent link: https://www.econbiz.de/10014878340