//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bang, Nguyen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Image is Everything : Corporat...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
38
Markenführung
38
Brand image
22
Consumer behaviour
22
Konsumentenverhalten
22
Markenimage
22
Corporate reputation
17
Firmenimage
17
Brand
13
Markenartikel
13
Higher education institution
8
Hochschule
8
Public relations
8
Öffentlichkeitsarbeit
8
Beziehungsmarketing
6
Brand architecture
6
Markenarchitektur
6
Relationship marketing
6
Reputation
6
Social Web
6
Social web
6
Brand reputation
4
Corporate culture
4
Corporate image
4
Marketing management
4
Marketingmanagement
4
Place marketing
4
Standortmarketing
4
Strategic management
4
Strategisches Management
4
Unternehmenskultur
4
Brand loyalty
3
Corporate Social Responsibility
3
Corporate communication
3
Corporate social responsibility
3
Customer satisfaction
3
Gastronomie
3
Internet marketing
3
Islam
3
Kundenzufriedenheit
3
more ...
less ...
Online availability
All
Undetermined
35
Type of publication
All
Article
44
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
45
Aufsatz in Zeitschrift
45
Collection of articles of several authors
3
Sammelwerk
3
Aufsatz im Buch
2
Book section
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
48
Author
All
Bang, Nguyen
Esch, Franz-Rudolf
132
Burmann, Christoph
127
Melewar, T. C.
104
Baumgarth, Carsten
91
Becker, Sascha O.
88
Woessmann, Ludger
68
Neuman, Shoshana
64
Balmer, John M. T.
63
Huber, Frank
63
Meffert, Heribert
63
Keller, Kevin Lane
62
Bruhn, Manfred
56
Rubin, Jared
52
Wiedmann, Klaus-Peter
51
Iyer, Sriya
50
Foroudi, Pantea
49
Ahlert, Dieter
47
De Chernatony, Leslie
45
Tomczak, Torsten
45
Phau, Ian
40
Merrilees, Bill
39
Loureiro, Sandra Maria Correia
38
Schmidt, Holger J.
38
Bauer, Hans H.
37
Bhalotra, Sonia R.
34
Brañas-Garza, Pablo
34
Fournier, Susan
34
Ind, Nicholas
34
Kernstock, Joachim
34
McCleary, Rachel M.
33
Sattler, Henrik
33
Swoboda, Bernhard
33
Uggla, Henrik
33
Gupta, Suraksha
32
Iglesias, Oriol
32
Lehrer, Evelyn L.
32
Clots-Figueras, Irma
31
Schwaiger, Manfred
31
Han, Heesup
30
more ...
less ...
Published in...
All
International studies of management and organization
5
The marketing review
5
Journal of business research : JBR
4
Qualitative market research : an international journal
4
Asia-Pacific journal of business administration
3
International journal of hospitality management
2
Journal of marketing communications
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of vacation marketing : an international journal
1
Technological forecasting & social change : an international journal
1
The Routledge companion to contemporary brand management
1
The international journal of bank marketing : IJBM
1
The journal of asset management
1
more ...
less ...
Source
All
ECONIS (ZBW)
48
Showing
1
-
10
of
48
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
2
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
3
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
4
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
5
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
6
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
7
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
8
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
9
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
10
Advancing Islamic branding : the influence of religious beliefs and
religion
-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->