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Secrets of customer relationship management : it's all about how you make them feel

Barnes, James G.

Persistent link: https://www.econbiz.de/10004594724

CRM: the customer's view

Barnes, James G. - In: Managing customer relationships : a strategic framework, (pp. 51-56). 2004

Persistent link: https://www.econbiz.de/10002184443

Teamwork in relationship marketing

Dunne, Peter A.; Barnes, James G. - In: International handbook of organizational teamwork and …, (pp. 515-532). 2003

Persistent link: https://www.econbiz.de/10003164851

Measuring the equity in customer relationships

Barnes, James G. - In: Marketing research : state-of-the-art perspectives ; …, (pp. 497-518). 2000

Persistent link: https://www.econbiz.de/10001611258

Internal marketing : a relationships and value-creation view

Dunne, Peter A.; Barnes, James G. - In: Internal marketing : directions for management, (pp. 192-220). 2000

Persistent link: https://www.econbiz.de/10001581432

Closeness in customer relationships: examining the payback from getting closer to the customer

Barnes, James G. - In: Relationship marketing : gaining competitive advantage …, (pp. 89-105). 2000

Persistent link: https://www.econbiz.de/10001456708

Predictors of equity in relationships between financial services providers and retail customers

Barnes, James G.; Howlett, Darrin M. - In: International Journal of Bank Marketing 16 (1998) 1, pp. 15-23

Relationship marketing has been embraced in a wide range of industries, including financial services. Despite considerable study and widespread application, it appears that many services marketers have accepted the concept of relationship marketing with little examination of the basis for...

Persistent link: https://www.econbiz.de/10014760287