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Should all firms adapt websites to international audiences?

Bartikowski, Boris; Singh, Nitish - In: Journal of Business Research 67 (2014) 3, pp. 246-252

The authors investigate the moderating roles of brand equity and purchasing risk in the relationships between website cultural congruity (WCC) and two dependent variables: attitude toward the website (AST) and trust in the e-vendor. An exploratory study identifies typical French website design...

Persistent link: https://www.econbiz.de/10010729978

Green firm-specific advantages for enhancing environmental and economic performance

Singh, Nitish; Park, Yung-Hwal; Tolmie, Carri R.; … - In: Global business and organizational excellence : a … 34 (2014/15) 1, pp. 6-17

Persistent link: https://www.econbiz.de/10010465583

A cross-cultural analysis of print advertising targeted to Hispanic and Non-Hispanic American consumers

Singh, Nitish; Bartikowski, Boris - In: Thunderbird international business review 51 (2009) 2, pp. 151-164

Persistent link: https://www.econbiz.de/10003824272

Should all firms adapt websites to international audiences?

Bartikowski, Boris; Singh, Nitish - In: Journal of business research : JBR 67 (2014) 3, pp. 246-252

Persistent link: https://www.econbiz.de/10010245284

Doing e-business in France : drivers of online trust in business-to-consumer websites

Bartikowski, Boris; Singh, Nitish - In: Global business and organizational excellence : a … 33 (2013/14) 4, pp. 28-36

Persistent link: https://www.econbiz.de/10010381544

A cross-cultural analysis of print advertising targeted to Hispanic and non-Hispanic American consumers

Singh, Nitish; Bartikowski, Boris - In: Thunderbird international business review 51 (2009) 2, pp. 151-164

Persistent link: https://www.econbiz.de/10008209977