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Of countries, places and product/brand place associations : an inventory of dispositions and issues relating to place image and its effects

Papadopoulos, Nicolas; Cleveland, Mark; Bartikowski, Boris - In: Journal of Product & Brand Management 27 (2018) 7, pp. 735-753

Purpose: This study focuses on an inventory and typology of consumer dispositions towards “place” and relates it to the underlying theories, inputs and outcomes of place images and attitudes, aiming to unclutter a crowded research landscape by providing a holistic perspective of...

Persistent link: https://www.econbiz.de/10012076740

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Bartikowski, Boris; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 103 (2019), pp. 232-239

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The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers : a multi-country investigation

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Persistent link: https://www.econbiz.de/10011771916

"Seeing is being" : consumer culture and the positioning of premium cars in China

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Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad

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Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad

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Persistent link: https://www.econbiz.de/10013492752