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The variability of attitudinal repeat-rates
Dall'Olmo Riley, F.; Ehrenberg, Andrew S. C.; … - 2010
Persistent link: https://www.econbiz.de/10003924358
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Consumer beliefs and brand usage
Barwise, T. P.; Ehrenberg, A. S. C. - In: Journal of the Market Research Society : JMRS 27 (1985) 2, pp. 81-93
Persistent link: https://www.econbiz.de/10001869967
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The reach of TV channels
Barwise, T. P.; Ehrenberg, A. S. C. - In: International journal of research in marketing : IJRM ; … 1 (1984) 1, pp. 37-49
Persistent link: https://www.econbiz.de/10001869988
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The liking and viewing of regular TV series
Barwise, T. P. - In: Journal of consumer research : JCR ; an … 14 (1987) 1, pp. 63-70
Persistent link: https://www.econbiz.de/10001031361