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Barwise, T. P.
Ehrenberg, A. S. C.
48
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Brand management ; Vol. 2
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of the Market Research Society : JMRS
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ECONIS (ZBW)
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The variability of attitudinal repeat-rates
Dall'Olmo Riley, F.
;
Ehrenberg, Andrew S. C.
; …
-
2010
Persistent link: https://www.econbiz.de/10003924358
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2
Consumer beliefs and brand usage
Barwise, T. P.
;
Ehrenberg, A. S. C.
- In:
Journal of the Market Research Society : JMRS
27
(
1985
)
2
,
pp. 81-93
Persistent link: https://www.econbiz.de/10001869967
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3
The reach of TV channels
Barwise, T. P.
;
Ehrenberg, A. S. C.
- In:
International journal of research in marketing : IJRM ; …
1
(
1984
)
1
,
pp. 37-49
Persistent link: https://www.econbiz.de/10001869988
Saved in:
4
The liking and viewing of regular TV series
Barwise, T. P.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
1
,
pp. 63-70
Persistent link: https://www.econbiz.de/10001031361
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