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~person:"Batra, Rajeev"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Conference paper"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Reprint"
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Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
13
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Marketing theory
4
Marketingtheorie
4
Environmental consciousness
3
Frauen
3
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3
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3
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2
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brand attitude
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need for cognition
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280
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280
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36
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36
Collection of articles of several authors
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11
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Batra, Rajeev
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Keller, Kevin Lane
7
Indrawati
5
Warde, Alan
5
Aaker, Jennifer
4
Elliott, Richard
4
Gensler, Sonja
4
Hill, Ronald Paul
4
Sheth, Jagdish N.
4
Tadajewski, Mark
4
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Esteban-Millat, Irene
3
Fournier, Susan
3
Gijón, Covadonga
3
Ion, Raluca Andreea
3
Jazi, Salima
3
Kasuga, Norihiro
3
M. S. Mahrinasari
3
Malhotra, Naresh K.
3
Nakamura, Akihiro
3
Pei, Yilei
3
Russell, Cristel Antonia
3
Schmitt, Bernd
3
Shishikura, Manabu
3
Steudner, Tobias
3
Valenzuela, Ana
3
Ariyanti, M.
2
Arsena, Ashley
2
Avramova, Yana R.
2
Balqiah, Tengku Ezni
2
Bayrak Meydanoğlu, Ela Sibel
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bernritter, Stefan F.
2
Bhattacharya, C. B.
2
Branscheid, Wolfgang
2
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Brand management ; Vol. 4
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of modelling in management
2
The impact of theory on representations of the consumer and the marketing organisation
2
Corporate brand and corporate reputation
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
Theoretical and empirical perspectives in critical marketing studies
1
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ECONIS (ZBW)
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1
How perceived
brand
globalness creates
brand
value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
When corporate image affects product evaluations : the moderating role of perceived risk
Gürhan-Canli, Zeynep
;
Batra, Rajeev
-
2009
Persistent link: https://www.econbiz.de/10003785061
Saved in:
4
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
5
Technology acceptance : a meta-analysis of the TAM ; Part 1
Yousafzai, Shumaila Y.
;
Foxall, Gordon R.
;
Pallister, …
- In:
Journal of modelling in management
2
(
2007
)
3
,
pp. 251-280
Persistent link: https://www.econbiz.de/10003773898
Saved in:
6
Technology acceptance : a meta-analysis of the TAM ; Part 2
Yousafzai, Shumaila Y.
;
Foxall, Gordon R.
;
Pallister, …
- In:
Journal of modelling in management
2
(
2007
)
3
,
pp. 281-304
Persistent link: https://www.econbiz.de/10003773899
Saved in:
7
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832558
Saved in:
8
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
9
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2008
Persistent link: https://www.econbiz.de/10003611261
Saved in:
10
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 271-300)
.
2008
Persistent link: https://www.econbiz.de/10003674421
Saved in:
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