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A global brand management roadmap
Ozsomer, Aysegul; Batra, Rajeev; Chattopadhyay, Amitava; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10009552160
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The new emerging market multinationals : four strategies for disrupting markets and building brands
Chattopadhyay, Amitava; Batra, Rajeev - 2012
Persistent link: https://www.econbiz.de/10009565937
Cover Image
A global brand management roadmap
Özsomer, Aysegül; Batra, Rajeev; Chattopadhyay, Amitava; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10009846338