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Batra, Rajeev
Aaker, David A.
162
Day, George S.
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USB Cologne (EcoSocSci)
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Advertising management
Aaker, David A.
;
Batra, Rajeev
;
Myers, John Graham
-
1992
-
4. ed.
Persistent link: https://www.econbiz.de/10004127850
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2
Advertising management
Batra, Rajeev
;
Myers, John Graham
;
Aaker, David A.
-
1996
-
5. ed.
Persistent link: https://www.econbiz.de/10004315463
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