Advertising management
Rajeev Batra ; John G. Myers ; David A. Aakers
| Year of publication: |
1996 ; 5. ed.
|
|---|---|
| Authors: | Batra, Rajeev ; Myers, John Graham ; Aaker, David A. |
| Publisher: |
Upper Saddle River, NJ [u.a.] : Prentice Hall |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 754 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Bis 4. Aufl. u.d.T.: Aakers, David A.: Advertising management |
| ISBN: | 0-13-305715-1 ; 0-13-520917-X |
| Source: |
Persistent link: https://www.econbiz.de/10004315463