Advertising management
David A. Aaker ; Rajeev Batra ; John G. Myers
| Year of publication: |
1992 ; 4. ed.
|
|---|---|
| Authors: | Aaker, David A. ; Batra, Rajeev ; Myers, John Graham |
| Publisher: |
Englewood Cliffs, NJ : Prentice Hall |
| Subject: | Werbung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 593 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | 5. Aufl. u.d.T.: Batra, Rajeev: Advertising management |
| ISBN: | 0-13-014101-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004127850