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~person:"Bauer, Hans H."
~person:"Bearden, William O."
~person:"Haws, Kelly L."
~type_genre:"Handbook"
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Bauer, Hans H.
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Bauer, Hans H.
(
ed.
)
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2004
Persistent link: https://www.econbiz.de/10001851192
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2
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O.
(
ed.
);
Netemeyer, Richard G.
(
ed.
); …
-
2011
-
Third edition
Persistent link: https://www.econbiz.de/10013547488
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