//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bauer, Hans H."
~person:"Belk, Russell W."
~person:"Burmann, Christoph"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schmitt, Bernd"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Kulturelle Identität"
~subject:"Luxury goods"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 25 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Experiment
Konsumentenverhalten
Kulturelle Identität
Luxury goods
Markenführung
Marktforschung
Mode
Consumer behaviour
102
Brand management
30
Brand
24
Markenartikel
24
Germany
16
Brand image
14
Markenimage
14
Theorie
13
Theory
13
Online retailing
10
Online-Handel
10
Advertising effects
9
Beziehungsmarketing
9
Market research
9
Relationship marketing
9
Verbraucherverhalten
9
Werbewirkung
9
Einzelhandel
8
Marketing management
8
Marketingmanagement
8
Retail trade
8
Social Web
8
Social web
8
Event marketing
7
Event-Marketing
7
Marketing theory
7
Marketingtheorie
7
Cultural identity
5
Luxusgüter
5
Markenpolitik
5
Marketing
5
Bibliometrics
4
Bibliometrie
4
Großbritannien
4
more ...
less ...
Online availability
All
Undetermined
10
Free
1
Type of publication
All
Article
94
Book / Working Paper
18
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Conference paper
Reprint
Article in journal
415
Aufsatz in Zeitschrift
415
Aufsatz im Buch
91
Graue Literatur
51
Non-commercial literature
51
Arbeitspapier
43
Working Paper
43
Collection of articles of several authors
41
Sammelwerk
41
Hochschulschrift
14
Thesis
14
Collection of articles written by one author
12
Sammlung
12
Lehrbuch
7
Textbook
6
Konferenzbeitrag
4
Case study
3
Fallstudie
3
Konferenzschrift
3
Mehrbändiges Werk
3
Multi-volume publication
3
Bibliografie enthalten
2
Bibliography included
2
Handbook
2
Handbuch
2
Systematic review
2
Übersichtsarbeit
2
Bibliografie
1
Company information
1
Firmeninformation
1
Guidebook
1
Ratgeber
1
more ...
less ...
Language
All
English
76
German
37
French
1
Author
All
Bauer, Hans H.
Belk, Russell W.
Burmann, Christoph
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schmitt, Bernd
Schramm-Klein, Hanna
Gröppel-Klein, Andrea
19
Esch, Franz-Rudolf
18
Herrmann, Andreas
14
Weinberg, Peter
14
Ahlert, Dieter
13
Henninger, Claudia E.
13
Grunert, Klaus G.
12
Spiller, Achim
12
Wiedmann, Klaus-Peter
12
Bruhn, Manfred
11
Choi, Tsan-Ming
11
Diehl, Sandra
11
Kenning, Peter
11
Scherhorn, Gerhard
11
Bagozzi, Richard P.
10
Diller, Hermann
10
Fournier, Susan
10
Schröder, Hendrik
10
Terlutter, Ralf
10
Enneking, Ulrich
9
Hill, Ronald Paul
9
Huber, Frank
9
Langner, Tobias
9
Maclaran, Pauline
9
Mohd Suki, Norazah
9
Reisch, Lucia A.
9
Arnould, Eric J.
8
Hennigs, Nadine
8
Keller, Kevin Lane
8
Kirchgeorg, Manfred
8
Mogaji, Emmanuel
8
Schrader, Ulf
8
Silberer, Günter
8
more ...
less ...
Published in...
All
Consumer behavior analysis : (a) rational approach to consumer choice
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Routledge companions in business, management and accounting
3
SpringerLink / Bücher
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Brand management ; Vol. 1
2
Country of origin effect : looking back and moving forward
2
Cracking the code : leveraging consumer psychology to drive profitability
2
Cross-cultural and critical perspectives on brands
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Handbook on brand and experience management
2
Handbuch Multi-Channel-Marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the quarterly review of marketing communications
2
Marketing and multicultural diversity
2
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
2
The SAGE handbook of marketing theory
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Beyond sustainability
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Consumer-brand relationships : theory and practice
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic retailing
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
112
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
2
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
3
Gender and privacy in Arab Gulf states : implications for consumption and marketing
Belk, Russell W.
;
Sobh, Rana
- In:
Handbook of Islamic marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009349736
Saved in:
4
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
5
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
6
Brands and the self
Belk, Russell W.
- In:
The Routledge companion to contemporary brand management
,
(pp. 68-78)
.
2016
Persistent link: https://www.econbiz.de/10011515364
Saved in:
7
Die Bestimmungsgrößen der Markentreue beim Pkw-Kauf : Ergebnisse einer empirischen Untersuchung
Bauer, Hans H.
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 119-132)
.
1996
Persistent link: https://www.econbiz.de/10001293677
Saved in:
8
Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
9
Brand
experience : managerial applications of a new consumer psychology concept
Brakus, J. Joško
;
Schmitt, Bernd
;
Zarantonello, Lia
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 159-180)
.
2012
Persistent link: https://www.econbiz.de/10009349524
Saved in:
10
Love actually? : measuring and exploring consumers'
brand
love
Heinrich, Daniel
;
Albrecht, Carmen-Maria
;
Bauer, Hans H.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 137-150)
.
2012
Persistent link: https://www.econbiz.de/10009739833
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->