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Fast fashion brand extensions : an empirical study of consumer preferences
Choi, Tsan-Ming; Liu, Na; Liu, Shuk-ching; Mak, Joseph; … - In: The journal of brand management : an international journal 17 (2009/10) 7, pp. 472-487
Persistent link: https://www.econbiz.de/10008652697
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Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad; Han, Heesup - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
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Markenstress bei Jugendlichen : Entwickung eines Messinstruments am Beispiel von Kleidung
Bauer, Hans H.; Albrecht, C.-M.; Sauer, Nicola E. - 2005
Persistent link: https://www.econbiz.de/10003265368
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Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup; Koo, Bonhak; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
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Fast fashion retail operations services : an empirical study from consumer perspectives
Li, Wing-Yan; Choi, Tsan-Ming; Chow, Pui-Sze - In: Service supply chain systems : a systems engineering …, (pp. 139-151). 2016
Persistent link: https://www.econbiz.de/10011474091
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Peer-to-peer collaborative consumption for fashion products in the sharing economy : platform operations
Choi, Tsan-Ming; He, Yanyan - In: Transportation research / E : an international journal 126 (2019), pp. 49-65
Persistent link: https://www.econbiz.de/10012040891
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Green product development under competition : A study of the fashion apparel industry
Guo, Shu; Choi, Tsan-Ming; Shen, Bin - In: European journal of operational research : EJOR 280 (2020) 2, pp. 523-538
Persistent link: https://www.econbiz.de/10012132429
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Brand loyalties in designer luxury and fast fashion co-branding alliances
Shen, Bin; Choi, Tsan-Ming; Chow, Pui-Sze - In: Journal of business research : JBR 81 (2017), pp. 173-180
Persistent link: https://www.econbiz.de/10011771672
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Responive supply in fashion mass customisation systems with consumer returns
Choi, Tsan-Ming; Guo, Shu - In: International journal of production research 56 (2018) 10, pp. 3409-3422
Persistent link: https://www.econbiz.de/10011887658
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Consumer attitudes towards brand extensions of designer-labels and mass-market labels in Hong Kong
Liu, Shuk-ching; Choi, Tsan-Ming - In: Journal of fashion marketing and management 13 (2009) 4, pp. 527-540
Persistent link: https://www.econbiz.de/10003904760