//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bauer, Hans H."
~person:"Dens, Nathalie"
~person:"Ekinci, Yuksel"
~person:"Sattler, Henrik"
~subject:"Advertising effects"
~subject:"Markenimage"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand morphing across Wal-Mart...
Similar by subject
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Markenimage
Marketing management
Brand management
97
Markenführung
97
Brand image
73
Consumer behaviour
57
Konsumentenverhalten
57
Brand
36
Markenartikel
36
Deutschland
31
Werbewirkung
31
Germany
30
Markenpolitik
19
Beziehungsmarketing
15
Erfolgsfaktor
15
Relationship marketing
15
Success factor
15
Theorie
13
Theory
13
Brand extension
11
Markentransfer
11
Product Placement
11
Product placement
11
Einzelhandel
10
Retail trade
9
Social Web
9
Social web
9
Celebrity endorsement
7
Celebrity-Werbung
7
Estimation
7
Handelsmarke
7
Schätzung
7
Store brand
7
Werbung
7
Advertising
6
Internet
6
Markentreue
6
Measurement
6
Messung
6
Brand loyalty
5
more ...
less ...
Online availability
All
Undetermined
38
Free
4
Type of publication
All
Article
67
Book / Working Paper
20
Type of publication (narrower categories)
All
Article in journal
55
Aufsatz in Zeitschrift
55
Graue Literatur
10
Non-commercial literature
10
Arbeitspapier
9
Aufsatz im Buch
9
Book section
9
Working Paper
9
Aufsatzsammlung
2
Conference paper
2
Hochschulschrift
2
Konferenzbeitrag
2
Lehrbuch
2
Thesis
2
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Reprint
1
Sammelwerk
1
more ...
less ...
Language
All
English
54
German
33
Author
All
Bauer, Hans H.
Dens, Nathalie
Ekinci, Yuksel
Sattler, Henrik
Burmann, Christoph
99
Esch, Franz-Rudolf
44
Keller, Kevin Lane
43
Huber, Frank
41
Melewar, T. C.
37
Phau, Ian
32
Loureiro, Sandra Maria Correia
31
Bang, Nguyen
28
Baumgarth, Carsten
28
Diamantopoulos, Adamantios
28
Romaniuk, Jenni
26
Foroudi, Pantea
24
Gierl, Heribert
24
Schade, Michael
24
Guzman, Francisco
23
De Chernatony, Leslie
22
Bruhn, Manfred
21
Han, Heesup
21
Ko, Eunju
21
Pelsmacker, Patrick de
21
Usman, Osly
21
Gupta, Suraksha
20
Japutra, Arnold
20
MacInnis, Deborah J.
20
Christodoulides, George
19
Fetscherin, Marc
18
Meffert, Heribert
18
Merrilees, Bill
18
Park, C. Whan
18
Sarkar, Abhigyan
18
Wiedmann, Klaus-Peter
18
King, Ceridwyn
17
Paul, Justin
17
Gil Saura, Irene
16
Rahman, Zillur
16
Sreejesh, S.
16
more ...
less ...
Published in...
All
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
Journal of business research : JBR
6
International journal of advertising : the quarterly review of marketing communications
5
Marketing letters : a journal of research in marketing
4
Die Betriebswirtschaft : DBW
3
Journal of business economics : JBE
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Essays on the effects of brand names and prices on consumer behavior
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing and consumer services
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
Schmalenbach business review : sbr
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
SpringerLink / Bücher
2
The journal of brand management : an international journal
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Annals of tourism research : ATR ; a social sciences journal
1
Brand management ; Vol. 3
1
Brand management in emerging markets : theories and practice
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Engaging consumers through branded entertainment and convergent media
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
Handelsforschung
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International marketing review
1
Journal of advertising
1
Journal of electronic commerce research : JECR
1
Journal of hospitality marketing & management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management von Forschung, Entwicklung und Innovation
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
more ...
less ...
Source
All
ECONIS (ZBW)
86
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
87
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
2
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
3
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
4
Self-congruence, brand attachment and compulsive buying
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 456-463
Persistent link: https://www.econbiz.de/10012023685
Saved in:
5
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
6
Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
7
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
8
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
9
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
10
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->