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Markenstress bei Jugendlichen : Entwickung eines Messinstruments am Beispiel von Kleidung
Bauer, Hans H.; Albrecht, C.-M.; Sauer, Nicola E. - 2005
Persistent link: https://www.econbiz.de/10003265368
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Manufacturer and retailer brands in food retail assortments : notes from a shopping trip across Europe
Esbjerg, Lars; Grunert, Klaus G.; Bech-Larsen, Tino; … - 2004
Persistent link: https://www.econbiz.de/10002714836
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Sincere flattery : trade-dress imitation and consumer choice
Warlop, Luk; Alba, Joseph W. - 2002
Persistent link: https://www.econbiz.de/10001687710
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On the role of trivial differentiation in learning product quality from experience
Warlop, Luk; Ratneshwar, S.; Van Osselaer, Stijn M. J. - 2000
Persistent link: https://www.econbiz.de/10001578298
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Die Erfassung der Markentreue im Automobilmarkt mit loglinearen Modellen
Bauer, Hans H. - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 23 (1994) 9, pp. 434-439
Persistent link: https://www.econbiz.de/10001169698
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Visual attention during brand choice : the impact of time pressure and task motivation
Pieters, Rik; Warlop, Luk - 1998
Persistent link: https://www.econbiz.de/10000990869
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Die Bestimmungsgrößen der Markentreue beim Pkw-Kauf : Ergebnisse einer empirischen Untersuchung
Bauer, Hans H. - In: Automobilmarktforschung : Nutzenorientierung von …, (pp. 119-132). 1996
Persistent link: https://www.econbiz.de/10001293677
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The Fight between Store Brands and National Brands : What's the Score?
Juhl, Hans Jørn - 2006
position of store brands compared to national brands may depend on the product category and a retail chain's overall brand … different store brand strategies and three product categories that differ with respect to the number of strong national brands … category and retail chain brand assortment strategy …
Persistent link: https://www.econbiz.de/10012779783
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Love actually? : measuring and exploring consumers' brand love
Heinrich, Daniel; Albrecht, Carmen-Maria; Bauer, Hans H. - In: Consumer-brand relationships : theory and practice, (pp. 137-150). 2012
Persistent link: https://www.econbiz.de/10009739833
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Too much of a good thing? : consumer response to strategic changes in brand image
Gaustad, Tarje; Samuelsen, Bendik M.; Warlop, Luk; … - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 264-280
Persistent link: https://www.econbiz.de/10012063328