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~person:"Bauer, Hans H."
~person:"Sattler, Henrik"
~subject:"Advertising effects"
~subject:"Markenimage"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Brand morphing across Wal-Mart...
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Advertising effects
Markenimage
Marketing management
Brand image
23
Brand management
23
Markenführung
23
Consumer behaviour
14
Konsumentenverhalten
14
Brand
11
Markenartikel
11
Deutschland
7
Germany
7
Erfolgsfaktor
6
Success factor
6
Werbewirkung
5
Beziehungsmarketing
3
Brand extension
3
Estimation
3
Handelsmarke
3
Markentransfer
3
Measurement
3
Messung
3
Relationship marketing
3
Schätzung
3
Store brand
3
Bewertung
2
Bio-Lebensmittel
2
Celebrity endorsement
2
Celebrity-Werbung
2
Conjoint analysis
2
Conjoint-Analyse
2
Einzelhandel
2
Evaluation
2
Experiment
2
Organic food
2
Product differentiation
2
Product labelling
2
Produktdifferenzierung
2
Retail trade
2
Social Web
2
Social web
2
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Article
24
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Aufsatz in Zeitschrift
Reprint
Article in journal
23
Graue Literatur
10
Non-commercial literature
10
Arbeitspapier
9
Working Paper
9
Aufsatz im Buch
7
Book section
7
Aufsatzsammlung
2
Hochschulschrift
2
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2
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2
Bibliografie enthalten
1
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1
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1
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1
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English
13
German
11
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Bauer, Hans H.
Sattler, Henrik
Melewar, T. C.
36
Loureiro, Sandra Maria Correia
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
27
Keller, Kevin Lane
25
Phau, Ian
25
Guzman, Francisco
23
Romaniuk, Jenni
23
Han, Heesup
22
Foroudi, Pantea
21
Ko, Eunju
21
Japutra, Arnold
20
Gierl, Heribert
19
Pelsmacker, Patrick de
19
Christodoulides, George
18
Gupta, Suraksha
18
Merrilees, Bill
18
Fetscherin, Marc
17
Paul, Justin
17
Sarkar, Abhigyan
17
Dens, Nathalie
16
Ekinci, Yuksel
16
Gil Saura, Irene
16
Khan, Imran
16
King, Ceridwyn
16
Rahman, Zillur
16
Sreejesh, S.
16
Veloutsou, Cleopatra
16
Wong, IpKin Anthony
15
De Chernatony, Leslie
14
Esch, Franz-Rudolf
14
Kumar, Vikas
14
Pike, Steven
14
Šerić, Maja
14
O'Cass, Aron
13
Park, C. Whan
13
Pitt, Leyland F.
13
Sarkar, Juhi Gahlot
13
Valette-Florence, Pierre
13
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Die Betriebswirtschaft : DBW
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business economics : JBE
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Schmalenbach business review : sbr
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Brand management ; Vol. 3
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Handelsforschung
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
24
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1
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
2
Brand image and fan loyality in professional team sport : a refined model and empirical assessment
Bauer, Hans H.
;
Stokburger-Sauer, Nicola E.
;
Exler, Stefanie
- In:
Journal of sport management : the official journal of …
22
(
2008
)
2
,
pp. 205-226
Persistent link: https://www.econbiz.de/10003744740
Saved in:
3
The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
;
Haber, Tobias E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10008857026
Saved in:
4
Image feedback effects of brand extensions : evidence from a longitudinal field study
Völckner, Franziska
;
Sattler, Henrik
;
Kaufmann, Gwen
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10003703917
Saved in:
5
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
6
Advanced brand concept maps : a new approach for evaluating the favorability of brand association networks
Schnittka, Oliver
;
Sattler, Henrik
;
Zenker, Sebastian
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 265-274
Persistent link: https://www.econbiz.de/10009613718
Saved in:
7
Markentransfer : Chancen und Risiken
Sattler, Henrik
;
Kaufmann, Gwen
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
35
(
2006
)
1
,
pp. 70-74
Persistent link: https://www.econbiz.de/10003250570
Saved in:
8
Markenpersönlichkeit als Determinante von Markenloyalität
Bauer, Hans H.
;
Mäder, Ralf
;
Huber, Frank
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
54
(
2002
)
8
,
pp. 687-709
Persistent link: https://www.econbiz.de/10001718096
Saved in:
9
Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik
;
Völckner, Franziska
- In:
Journal of business economics : JBE
73
(
2003
)
10
,
pp. 1077-1102
Persistent link: https://www.econbiz.de/10001813931
Saved in:
10
Auswirkungen des Markennamenwechsels im Rahmen von Markenportfoliokonsolidierungen
Bauer, Hans H.
;
Mäder, Ralf
;
Valtin, Alexandra
- In:
Die Betriebswirtschaft : DBW
64
(
2004
)
1
,
pp. 58-77
Persistent link: https://www.econbiz.de/10001900678
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