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Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Bauer, Hans H. (ed.); Rösger, Jürgen (contributor);  … - 2013
Persistent link: https://www.econbiz.de/10009700367
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Bauer, Hans H. (ed.) - 2008 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003747568
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Bauer, Hans H. (ed.) - 2007
Persistent link: https://www.econbiz.de/10003438504
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Advances in service network analysis
Scott, Noel (contributor) - 2012
Persistent link: https://www.econbiz.de/10009315445
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Special issue: Advances in service network analysis
Scott, Noel (contributor) - 2010
Persistent link: https://www.econbiz.de/10008661646
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Knowledge transfer to and within tourism : academic, industry and government bridges
Scott, Noel (ed.); De Martino, Marcella (ed.);  … - T-Forum Global Conference: "Tourism Intelligence in … - 2017 - First edition
Persistent link: https://www.econbiz.de/10011948043
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Knowledge transfer to and within tourism : academic, industry and government bridges
Scott, Noel (ed.); De Martino, Marcella (ed.);  … - T-Forum Global Conference: "Tourism Intelligence in … - 2017 - First edition
There have been a number of sporadic and disconnected initiatives to improve knowledge transfer between the tourism academia, government and industry. This volume presents and analyses 17 examples of knowledge transfer from countries around the world to identify future directions for business...
Persistent link: https://www.econbiz.de/10012050229
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Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H. (ed.) - 2006
Persistent link: https://www.econbiz.de/10003284144
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H. (ed.) - 2012
Persistent link: https://www.econbiz.de/10009375388
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Konsumentenverhalten im Internet
Bauer, Hans H. (ed.) - 2004
Persistent link: https://www.econbiz.de/10001851192