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Discovery of brand image by the arts : empirical comparison of Arts-Based Brand Research Methods (ABBR)
Baumgarth, Carsten; Yildiz, Özlem - 2016
bisherige Untersuchungen versuchen, das Markenimage, das unter anderem aus unbewussten Emotionen und Attributen besteht, auf …
Persistent link: https://www.econbiz.de/10011539234
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Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
Baumgarth, Carsten (contributor) - 2014
Persistent link: https://www.econbiz.de/10010477446
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To perform or not to perform? : how strategic orientations influence the performance of Social Entrepreneurship Organizations
Lückenbach, Florian; Baumgarth, Carsten; Schmidt, Holger J. - In: Cogent business & management 6 (2019), pp. 1-25
Social Entrepreneurship Organizations (SEOs) aim to solve social, environmental or societal problems even as they strive to work profitably. The achievement of the social mission also requires economic viability and differentiation from the competition. Acting in contested markets, SEOs must,...
Persistent link: https://www.econbiz.de/10012115791
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Impulse für die Markenforschung und Markenführung
Baumgarth, Carsten (ed.) - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003661513
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Sales force impact on B-to-B brand equity : conceptual framework and empirical test
Baumgarth, Carsten; Binckebanck, Lars - 2010
Persistent link: https://www.econbiz.de/10003975633
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Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel; Baumgarth, Carsten; Behnke, Carolin; … - In: The journal of product & brand management 25 (2016) 3, pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
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"This theatre is a part of me" : contrasting brand attitude and brand attachment as drivers of audience behaviour
Baumgarth, Carsten - In: Arts marketing : an international journal ; AM 4 (2014) 1/2, pp. 87-100
Persistent link: https://www.econbiz.de/10010431485
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Integrated model of marketing quality (MARKET-Q) in the b-to-b sector
Baumgarth, Carsten - In: Journal of business market management : jbm 2 (2008) 1, pp. 41-57
Persistent link: https://www.econbiz.de/10003643789
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Sales force impact on B-to-B brand equity : conceptual framework and empirical test
Baumgarth, Carsten; Binckebanck, Lars - In: The journal of product & brand management 20 (2011) 6, pp. 487-498
Persistent link: https://www.econbiz.de/10010217469
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Brand audit for cultural institutions (BAC) : a validated and holistic brand controlling tool
Baumgarth, Carsten; Lauza, Marina; Lohrisch, Nicole - In: International journal of arts management 19 (2016) 1, pp. 54-68
Persistent link: https://www.econbiz.de/10011598913