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Measuring the impact of promotion on weekly market shares
Franses, Philip Hans; Lucas, André - 1996
Persistent link: https://www.econbiz.de/10000952467
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Service provider - customer interactions : key to success of innovative services
Hoffmann, Antje; Herstatt, Cornelius - 2005 - [Elektronische Ressource]
the current state of interaction research with special focus on service marketing and service purchasing processes. A … identified three different approaches of successful interactions between service providers and potential buyers during marketing … market ; service marketing ; service purchasing …
Persistent link: https://www.econbiz.de/10009424474
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Forecasting in marketing
Franses, Philip Hans (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002239981
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Equity marketing: Gegenstand, Konzepte, Methoden : die Grundzüge eines wertorientierten Marketing
Bayón, Tomás; Gutsche, Jens; Bauer, Hans H. - 2001
Persistent link: https://www.econbiz.de/10001647013
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Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
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Estimating dynamic effects of promotion on interpurchase times
Paap, Richard; Franses, Philip Hans - 1999
Persistent link: https://www.econbiz.de/10001432298
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Estimating dynamic effects of promotions on brand choice
Paap, Richard; Franses, Philip Hans - 1999
Persistent link: https://www.econbiz.de/10001433319
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On testing for unit roots in market shares
Franses, Philip Hans; Srinivasan, S. - 1999
Persistent link: https://www.econbiz.de/10001433323