This article discusses how the brand architecture of grocery retailers set material and symbolic boundaries for …, servicescapes and brand architecture. It is argued that work based on these concepts has taken an internal management perspective on … conceptualisation of retailer brand architecture that takes into account that consumers (and other constituents) are active …

position of store brands compared to national brands may depend on the product category and a retail chain's overall brand … different store brand strategies and three product categories that differ with respect to the number of strong national brands … category and retail chain brand assortment strategy …