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Becker, Lee B.
Huh, Jisu
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International journal of advertising : the quarterly review of marketing communications
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Direct-to-consumer prescription drug advertising: Understanding its consequences
Huh, Jisu
;
Becker, Lee B.
- In:
International journal of advertising : the quarterly …
24
(
2005
)
4
,
pp. 441-466
Persistent link: https://www.econbiz.de/10008115995
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