//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Belk, Russell W."
~person:"Burmann, Christoph"
~person:"Fournier, Susan"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Kulturelle Identität"
~subject:"Luxury goods"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Graue Literatur"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 25 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Experiment
Konsumentenverhalten
Kulturelle Identität
Luxury goods
Markenführung
Marktforschung
Mode
Consumer behaviour
99
Brand
31
Markenartikel
31
Brand management
30
Markenimage
17
Theorie
17
Theory
17
Brand image
16
Beziehungsmarketing
13
Relationship marketing
13
Einzelhandel
10
Retail trade
10
Marketing theory
9
Marketingtheorie
9
Germany
8
Online retailing
7
Online-Handel
7
Verbraucherverhalten
7
Cultural identity
6
Luxusgüter
6
Market research
6
Marketing management
6
Marketingmanagement
6
Advertising effects
5
Kaufentscheidung
5
Psychology of advertising
5
Purchase decision
5
Social Web
5
Social web
5
Werbepsychologie
5
Werbewirkung
5
Emotion
4
Environmental consciousness
4
Markenpolitik
4
more ...
less ...
Online availability
All
Free
12
Undetermined
9
Type of publication
All
Article
81
Book / Working Paper
29
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Conference paper
Graue Literatur
Reprint
Article in journal
378
Aufsatz in Zeitschrift
378
Aufsatz im Buch
78
Collection of articles of several authors
36
Sammelwerk
36
Non-commercial literature
16
Arbeitspapier
13
Working Paper
13
Collection of articles written by one author
12
Sammlung
12
Hochschulschrift
11
Thesis
11
Lehrbuch
7
Textbook
6
Konferenzbeitrag
4
Konferenzschrift
3
Mehrbändiges Werk
3
Multi-volume publication
3
Case study
2
Fallstudie
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
Company information
1
Firmeninformation
1
more ...
less ...
Language
All
English
81
German
30
French
1
Author
All
Belk, Russell W.
Burmann, Christoph
Fournier, Susan
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Bauer, Hans H.
57
Sutter, Matthias
41
Huber, Frank
39
Janssen, Maarten C. W.
37
Rock, Bram de
33
Cherchye, Laurens
31
Wiedmann, Klaus-Peter
31
Moraga-González, José Luis
27
Spiller, Achim
27
Gröppel-Klein, Andrea
25
Vermeulen, Frederic
24
Grunert, Klaus G.
23
Inderst, Roman
20
Ahlert, Dieter
19
Dräger, Lena
19
Stavins, Joanna
19
Winter, Joachim
19
Chandon, Pierre
18
Esch, Franz-Rudolf
18
Kerschbamer, Rudolf
18
Scherhorn, Gerhard
18
Shy, Oz
18
Zhou, Jidong
18
Herrmann, Andreas
17
Hildebrandt, Lutz
17
Jonker, Nicole
17
Reisch, Lucia A.
17
Schuh, Scott
17
Vandenbussche, Hylke
17
Wildenbeest, Matthijs R.
17
Blundell, Richard W.
16
Falk, Armin
16
Helm, Roland
16
Seiler, Stephan
16
Wertenbroch, Klaus
16
Courty, Pascal
15
Dellaert, Benedict G. C.
15
Franses, Philip Hans
15
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Universität St. Gallen / Forschungszentrum für Handelsmanagement
1
Universität St. Gallen / Institut für Marketing und Handel / Gottlieb Duttweiler Lehrstuhls für Internationales Handelsmanagement
1
William Davidson Institute <Ann Arbor, Mich.>
1
Published in...
All
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
Markstones-Arbeitspapiere
3
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Brand management ; Vol. 2
2
Consumer-brand relationships : theory and practice
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the quarterly review of marketing communications
2
Marketing and multicultural diversity
2
SpringerLink / Bücher
2
The SAGE handbook of marketing theory
2
Working paper series / Center for Responsible Business, University of California
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
1
Analyzing the cultural diversity of consumers in the global marketplace
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Betriebswirtschaftliche Diskussionsbeiträge
1
Beyond sustainability
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic retailing
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Handbook of Islamic marketing
1
Handbook of brand relationships
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on international advertising
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
31
-
40
of
110
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Consumption, anti-consumption, and consumption communities : the football clubs and its fans
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
Handbook of research on consumerism in business and …
,
(pp. 510-536)
.
2014
Persistent link: https://www.econbiz.de/10010354595
Saved in:
32
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
33
Consumers in an age of autonomous and semiautonomous machines
Belk, Russell W.
- In:
Contemporary consumer culture theory
,
(pp. 5-32)
.
2017
Persistent link: https://www.econbiz.de/10011664609
Saved in:
34
Consumer culture theory
Özçaglar-Toulouse, Nil
(
ed.
);
Rinallo, Russell
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011586593
Saved in:
35
Customer segmentation in retailing based on retail
brand
patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
Saved in:
36
The Routledge companion to consumer behavior analysis
Foxall, Gordon R.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011341154
Saved in:
37
Interaktive Wertschöpfung durch mobile Services
Wagner, Gerhard
;
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 397-416)
.
2015
Persistent link: https://www.econbiz.de/10010531920
Saved in:
38
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Country of origin effect : looking back and moving forward
,
(pp. 128-148)
.
2019
Persistent link: https://www.econbiz.de/10012008503
Saved in:
39
Brand
equity and
brand
loyalty in the internet banking context : FIMIX-PLS market segmentation
Loureiro, Sandra Maria Correia
;
Miranda, Francisco J.
- In:
Challenges and trends in modern banking
,
(pp. 179-195)
.
2016
Persistent link: https://www.econbiz.de/10011516904
Saved in:
40
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->