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Brand placement repetition in a fictional text

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59

Persistent link: https://www.econbiz.de/10011687876

Consumers and their brands : developing relationship theory in consumer research

Fournier, Susan - 2010

Persistent link: https://www.econbiz.de/10003924377

When good brands do bad

Aaker, Jennifer; Fournier, Susan; Brasel, S. Adam - 2010

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The behavioral economics of brand choice

Foxall, Gordon R.; Oliveira-Castro, Jorge M.; James, … - 2007

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Consumers relationship theory in consumer research

Fournier, Susan - 2009

Persistent link: https://www.econbiz.de/10003784609

The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing

Steinmann, Sascha; Fonferek, Katharina-Maria; … - In: Advances in National Brand and Private Label Marketing …, (pp. 143-149). 2018

Persistent link: https://www.econbiz.de/10013277500

Consumer-brand relationships : theory and practice

Fournier, Susan (ed.) - 2012

, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new … research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply …

Persistent link: https://www.econbiz.de/10009728942

Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling

Burmann, Christoph (ed.) - 2012

Persistent link: https://www.econbiz.de/10014011050

Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling

Burmann, Christoph - 2012

Die Führung von Luxusmarken folgt anderen Regeln als die Führung anderer Marken, denn bei Luxusmarken rühren Faszination und Begehrlichkeit aus ihren in besonderer Weise aufgeladenen Markenidentitäten. Diese Markenidentitäten zu kreieren und die Luxusmarke auf der Basis ihrer...

Persistent link: https://www.econbiz.de/10014016354

Perspectives on consumer choice : from behavior to action, from action to agency

Foxall, Gordon R. - 2016

Persistent link: https://www.econbiz.de/10011522666