Narrow search
Showing 71 - 80 of 265
Cover Image
Optimal advertisement budget allocation and coordination in luxury fashion supply chains with multiple brand-tier products
Choi, Tsan-Ming; Liu, Na - In: Transportation research / E : an international journal 130 (2019), pp. 95-107
Persistent link: https://www.econbiz.de/10012117854
Cover Image
Ethical fashion supply chain operations : product development and moral hazards
Choi, Tsan-Ming; Feng, Lipan; Li, Yongjian - In: International journal of production research 61 (2023) 4, pp. 1058-1075
Persistent link: https://www.econbiz.de/10014226936
Cover Image
Reducing supply risks by supply guarantee deposit payments in the fashion industry in the "new normal after COVID-19"
Choi, Tsan-Ming; Shi, Xiutian - In: Omega : the international journal of management science 109 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10014519448
Cover Image
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye; Chae, Heeju; Ko, Eunju - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Cover Image
Constitutive marketing : towards understanding brand community formation
Kilambi, Ana; Laroche, Michel; Richard, Marie-Odile - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Cover Image
The effects of brand placement disclosures in fiction
Avramova, Yana R.; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of advertising 51 (2022) 4, pp. 450-468
Persistent link: https://www.econbiz.de/10013362336
Cover Image
Retailing and ordering strategies for online apparel retailers facing bracketing purchase behaviour
Xu, Yadong; Hua, Guowei; Cheng, T. C. E.; Choi, Tsan-Ming; … - In: International journal of production research 61 (2023) 9, pp. 2841-2853
Persistent link: https://www.econbiz.de/10014323536
Cover Image
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Cover Image
The sacred and the profane in consumer behavior : theodicy on the odyssey
Belk, Russell W. - In: Journal of consumer research : JCR ; an … 16 (1989) 1, pp. 1-38
Persistent link: https://www.econbiz.de/10001098514
Cover Image
Becoming a consumer society : a longitudinal and cross-cultural content analysis of print ads from Hong Kong, the People's Republic of China, and Taiwan
Tse, David K. - In: Journal of consumer research : JCR ; an … 15 (1989) 4, pp. 457-472
Persistent link: https://www.econbiz.de/10001068344