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~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Hill, Ronald Paul"
~person:"Laroche, Michel"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Hill, Ronald Paul
Laroche, Michel
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Sheth, Jagdish N.
45
Gröppel-Klein, Andrea
19
Bauer, Hans H.
17
Herrmann, Andreas
16
Spiller, Achim
16
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14
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14
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13
Choi, Tsan-Ming
13
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13
Henninger, Claudia E.
13
Wiedmann, Klaus-Peter
13
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12
Kenning, Peter
12
Bagozzi, Richard P.
11
Bruhn, Manfred
11
Reisch, Lucia A.
11
Scherhorn, Gerhard
11
Schmitt, Bernd
11
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10
Holbrook, Morris B.
10
Schröder, Hendrik
10
Stobart, Jon
10
Terlutter, Ralf
10
Arnould, Eric J.
9
Enneking, Ulrich
9
Fournier, Susan
9
Hansen, Ursula
9
Jacoby, Jacob
9
Kardes, Frank R.
9
Keller, Kevin Lane
9
Maclaran, Pauline
9
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9
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Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
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Legends in consumer behavior
12
Consumer behavior analysis : (a) rational approach to consumer choice
4
Journal of business research : JBR
4
Research in consumer behavior
4
The impact of theory on representations of the consumer and the marketing organisation
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
Transformative consumer research for personal and collective well-being
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Electronic retailing
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International advertising and communication : current insights and empirical findings
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of fashion marketing and management
2
Marketing and multicultural diversity
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Review of marketing research
2
The SAGE handbook of marketing theory
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Beyond sustainability
1
Brand management ; Vol. 4
1
Business ethics and strategy ; Vol. 2
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Cutting edge international research
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
European journal of marketing : EJM
1
Handbook of Islamic marketing
1
Handbook of research on international advertising
1
Handbook of research on marketing and corporate social responsibility
1
Handbook of strategic e-business management
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
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ECONIS (ZBW)
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1
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
2
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
3
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
4
Gender and privacy in Arab Gulf states : implications for consumption and marketing
Belk, Russell W.
;
Sobh, Rana
- In:
Handbook of Islamic marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009349736
Saved in:
5
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
6
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
7
Brands and the self
Belk, Russell W.
- In:
The Routledge companion to contemporary brand management
,
(pp. 68-78)
.
2016
Persistent link: https://www.econbiz.de/10011515364
Saved in:
8
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
9
Brand
worlds : a guide to creating holistic worlds of
brand
experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
10
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
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