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~person:"Belk, Russell W."
~person:"Diller, Hermann"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Martínez-López, Francisco J."
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Deutschland
Experiment
Konsumentenverhalten
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Consumer behaviour
54
Brand management
13
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13
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12
Russell W. Belk
10
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Aufsatzsammlung
Collection of articles of several authors
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Reprint
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386
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386
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73
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73
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Konferenzschrift
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English
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German
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Belk, Russell W.
Diller, Hermann
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Martínez-López, Francisco J.
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Sheth, Jagdish N.
44
Jacoby, Jacob
9
Bala, Christian
8
Herrmann, Andreas
8
Holbrook, Morris B.
8
Keller, Kevin Lane
8
Stobart, Jon
8
Bettman, James R.
7
Reisch, Lucia A.
7
Schuldzinski, Wolfgang
7
Baumgarth, Carsten
6
Hill, Ronald Paul
6
Lips, Peter
6
Muthu, Subramanian Senthilkannan
6
Schmitt, Bernd
6
Spiller, Achim
6
Bauer, Hans H.
5
Drees, Norbert
5
Fitchett, James
5
Gbadamosi, Ayantunji
5
Gázquez-Abad, Juan Carlos
5
Hewer, Paul
5
Indrawati
5
Kahle, Lynn R.
5
Kassarjian, Harold H.
5
Khosrowpour, Mehdi
5
Krafft, Manfred
5
Piacentini, Maria
5
Thompson, Craig J.
5
Thøgersen, John
5
Warde, Alan
5
Wiedmann, Klaus-Peter
5
Zaltman, Gerald
5
Aaker, Jennifer
4
Aiello, Gaetano
4
Askegaard, Søren
4
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Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Gesellschaft für Innovatives Marketing
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
Published in...
All
Legends in consumer behavior
11
Journal of business research : JBR
4
Research in consumer behavior
4
Routledge companions in business, management and accounting
3
The impact of theory on representations of the consumer and the marketing organisation
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Cross-cultural and critical perspectives on brands
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
Review of marketing research
2
Brand management ; Vol. 4
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
European journal of marketing : EJM
1
International journal of business environment : IJBE
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : innovations in planning and applied research
1
Marketingforschung aktuell
1
Routledge frontiers in the development of international business, management and marketing
1
Springer Proceedings in Business and Economics
1
Springer proceedings in business and economics
1
SpringerLink / Bücher
1
The international review of retail, distribution and consumer research
1
Theoretical and empirical perspectives in critical marketing studies
1
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ECONIS (ZBW)
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1
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
2
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
3
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
4
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
5
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
6
Special section articles on National
Brand
& Private Label Marketing International Conference, 2014
Martínez-López, Francisco J.
(
ed.
);
Brown, James
(
ed.
); …
-
International Conference on National Brand & Private …
-
2017
Persistent link: https://www.econbiz.de/10011629463
Saved in:
7
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
8
Consumer behaviour in theory and in practice
Foxall, Gordon R.
(
contributor
)
- In:
European journal of marketing : EJM
20
(
1986
)
3
Persistent link: https://www.econbiz.de/10001071372
Saved in:
9
Consumption in marketizing economies
Shultz, Clifford J.
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10001186096
Saved in:
10
Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R.
-
2016
Persistent link: https://www.econbiz.de/10011522666
Saved in:
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