//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Belk, Russell W."
~person:"Esch, Franz-Rudolf"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Martínez-López, Francisco J."
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 23 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Experiment
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
121
Brand management
30
Markenführung
30
Brand
26
Markenartikel
26
Verbraucherverhalten
15
Germany
14
Theorie
14
Theory
14
Advertising effects
13
Werbewirkung
13
Einzelhandel
12
Retail trade
12
Brand image
10
Markenimage
10
Russell W. Belk
10
Welt
9
World
9
Beziehungsmarketing
8
Market research
8
Marketing theory
8
Marketingtheorie
8
Online retailing
8
Online-Handel
8
Relationship marketing
8
Bibliometrics
7
Bibliometrie
7
Marketing management
7
Marketingmanagement
7
Cultural identity
6
Kaufentscheidung
6
Kulturelle Identität
6
Purchase decision
6
Handelsmarke
5
Luxury goods
5
Luxusgüter
5
Markenpolitik
5
more ...
less ...
Online availability
All
Undetermined
17
Free
1
Type of publication
All
Article
84
Book / Working Paper
46
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Collection of articles of several authors
Conference paper
Reprint
Textbook
Article in journal
392
Aufsatz in Zeitschrift
392
Aufsatz im Buch
75
Sammelwerk
39
Konferenzschrift
13
Collection of articles written by one author
12
Sammlung
12
Hochschulschrift
9
Lehrbuch
7
Thesis
7
Konferenzbeitrag
6
Bibliografie enthalten
5
Bibliography included
5
Graue Literatur
5
Non-commercial literature
5
Arbeitspapier
4
Working Paper
4
Handbook
3
Handbuch
3
Mehrbändiges Werk
3
Multi-volume publication
3
Conference proceedings
2
Bibliografie
1
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
104
German
26
French
1
Author
All
Belk, Russell W.
Esch, Franz-Rudolf
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Martínez-López, Francisco J.
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Sheth, Jagdish N.
45
Gröppel-Klein, Andrea
23
Weinberg, Peter
19
Solomon, Michael R.
18
Bauer, Hans H.
17
Herrmann, Andreas
16
Spiller, Achim
16
Kenning, Peter
14
Askegaard, Søren
13
Bettman, James R.
13
Choi, Tsan-Ming
13
Diehl, Sandra
13
Grunert, Klaus G.
13
Henninger, Claudia E.
13
Wiedmann, Klaus-Peter
13
Ahlert, Dieter
12
Bagozzi, Richard P.
11
Bruhn, Manfred
11
Hill, Ronald Paul
11
Hogg, Margaret K.
11
Reisch, Lucia A.
11
Scherhorn, Gerhard
11
Schmitt, Bernd
11
Terlutter, Ralf
11
Trommsdorff, Volker
11
Arnould, Eric J.
10
Diller, Hermann
10
Holbrook, Morris B.
10
Kardes, Frank R.
10
Maclaran, Pauline
10
Schröder, Hendrik
10
Stobart, Jon
10
Enneking, Ulrich
9
Fischer, Eileen
9
Foscht, Thomas
9
Fournier, Susan
9
Hansen, Ursula
9
more ...
less ...
Institution
All
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
Springer Fachmedien Wiesbaden
1
Springer-Verlag GmbH
1
Published in...
All
Legends in consumer behavior
11
Consumer behavior analysis : (a) rational approach to consumer choice
4
Journal of business research : JBR
4
Research in consumer behavior
4
Handbook of strategic e-business management
3
International advertising and communication : current insights and empirical findings
3
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
2
Marketing and multicultural diversity
2
Review of marketing research
2
SpringerLink / Bücher
2
The SAGE handbook of marketing theory
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Beyond sustainability
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
E-business : state of the art of ICT based challenges and solutions
1
E-business issues, challenges and opportunities for SMEs : driving competitiveness
1
Electronic retailing
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing : EJM
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
130
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
2
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
3
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
4
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
5
Gender and privacy in Arab Gulf states : implications for consumption and marketing
Belk, Russell W.
;
Sobh, Rana
- In:
Handbook of Islamic marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009349736
Saved in:
6
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
7
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
8
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
9
Brands and the self
Belk, Russell W.
- In:
The Routledge companion to contemporary brand management
,
(pp. 68-78)
.
2016
Persistent link: https://www.econbiz.de/10011515364
Saved in:
10
Mensch und Marke - Neuromarketing als Zugang zur Erfassung der Wirkung von Marken
Esch, Franz-Rudolf
- In:
Konsumentenverhaltensforschung im 21. Jahrhundert : …
,
(pp. 67-98)
.
2004
Persistent link: https://www.econbiz.de/10002516241
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->