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Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706
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Multidimensional scaling : concepts and applications
Green, Paul E. - 1989
Persistent link: https://www.econbiz.de/10000761594
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Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E. - In: European journal of operational research : EJOR 41 (1989) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
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Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E. - In: Journal of marketing research : JMR 25 (1988) 3, pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
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Videography in marketing research : mixing art and science
Petr, Christine; Belk, Russell W.; Decrop, Alain - In: Arts and the market 5 (2015) 1, pp. 73-102
Persistent link: https://www.econbiz.de/10011431957
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Conceptual papers in marketing and consumer research
Belk, Russell W. (ed.); MacInnis, Deborah J. (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10012178664
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Russ Belk, autobiographical reflections
Belk, Russell W. - In: Journal of historical research in marketing 9 (2017) 2, pp. 191-202
Persistent link: https://www.econbiz.de/10011724476
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Qualitative consumer & marketing research
Belk, Russell W.; Fischer, Eileen; Kozinets, Robert V. - 2012
Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research
Persistent link: https://www.econbiz.de/10011681072
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Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.; Caldwell, Marylouise; Devinney, … - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
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Research for marketing decisions
Green, Paul E.; Tull, Donald S. - 1970 - 2 ed.
Persistent link: https://www.econbiz.de/10002540024