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~person:"Belk, Russell W."
~person:"Fournier, Susan"
~person:"Foxall, Gordon R."
~person:"Grunert, Klaus G."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Mohd Suki, Norazah"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Consumer behaviour
104
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17
Brand
16
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Relationship marketing
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Language
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English
89
German
16
French
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Author
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Belk, Russell W.
Fournier, Susan
Foxall, Gordon R.
Grunert, Klaus G.
Laroche, Michel
Loureiro, Sandra Maria Correia
Mohd Suki, Norazah
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Bauer, Hans H.
19
Gröppel-Klein, Andrea
19
Esch, Franz-Rudolf
18
Herrmann, Andreas
14
Weinberg, Peter
14
Ahlert, Dieter
13
Henninger, Claudia E.
13
Spiller, Achim
12
Wiedmann, Klaus-Peter
12
Bruhn, Manfred
11
Choi, Tsan-Ming
11
Diehl, Sandra
11
Kenning, Peter
11
Scherhorn, Gerhard
11
Bagozzi, Richard P.
10
Diller, Hermann
10
Schröder, Hendrik
10
Terlutter, Ralf
10
Burmann, Christoph
9
Enneking, Ulrich
9
Hill, Ronald Paul
9
Huber, Frank
9
Langner, Tobias
9
Maclaran, Pauline
9
Reisch, Lucia A.
9
Schmitt, Bernd
9
Arnould, Eric J.
8
Hennigs, Nadine
8
Keller, Kevin Lane
8
Kirchgeorg, Manfred
8
Mogaji, Emmanuel
8
Schrader, Ulf
8
Silberer, Günter
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Consumer behavior analysis : (a) rational approach to consumer choice
4
Transformative consumer research for personal and collective well-being
4
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Brand management ; Vol. 2
2
Consumer-brand relationships : theory and practice
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Handbook of research on leveraging consumer psychology for effective customer engagement
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the quarterly review of marketing communications
2
Marketing and multicultural diversity
2
Premier reference source
2
SpringerLink / Bücher
2
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
2
The SAGE handbook of marketing theory
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Beyond sustainability
1
Brand management ; Vol. 4
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Challenges and trends in modern banking
1
Consumption culture in Europe : insight into the beverage industry
1
Contemporary consumer culture theory
1
Contemporary issues in marketing management
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic retailing
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
Handbook of Islamic marketing
1
Handbook of brand relationships
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
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71
Invitation to consumer behavior analysis
Foxall, Gordon R.
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 13-30)
.
2013
Persistent link: https://www.econbiz.de/10009740040
Saved in:
72
Consumer
brand
choice : money allocation as a function of
brand
reinforcing attributes
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
Wells, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 113-127)
.
2013
Persistent link: https://www.econbiz.de/10009740400
Saved in:
73
Examining factors correlated with consumer online shopping behaviour
Mohd Suki, Norazah
;
Norbayah Mohd Suki
- In:
Innovation in the high-tech economy
,
(pp. 133-141)
.
2013
Persistent link: https://www.econbiz.de/10010384871
Saved in:
74
Food-related lifestyle : a segmentation approach to European food consumers
Grunert, Klaus G.
(
contributor
)
- In:
Food, people and society : a european perspective of …
,
(pp. 211-230)
.
2001
Persistent link: https://www.econbiz.de/10001617384
Saved in:
75
Drinking motives
Grunert, Klaus G.
;
Rosendahl, Jacob
;
Andronikidis, …
- In:
Consumption culture in Europe : insight into the …
,
(pp. 306-332)
.
2013
Persistent link: https://www.econbiz.de/10009720261
Saved in:
76
The role of neurophysiology, emotion and contingency in the explanation of consumer choice
Foxall, Gordon R.
;
Yani-de-Soriano, Mirella
;
Yousafzai, …
- In:
Handbook of developments in consumer behaviour
,
(pp. 461-522)
.
2012
Persistent link: https://www.econbiz.de/10009569268
Saved in:
77
People and things
Belk, Russell W.
- In:
Handbook of developments in consumer behaviour
,
(pp. 15-46)
.
2012
Persistent link: https://www.econbiz.de/10009569517
Saved in:
78
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
Saved in:
79
Konsumentenheterogenität im Beziehungsmarketing : ein bindungstheoretischer Ansatz
Paulssen, Marcel
;
Fournier, Susan
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 197-221)
.
2005
Persistent link: https://www.econbiz.de/10003289260
Saved in:
80
Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Mourali, Mehdi
;
Laroche, Michel
;
Pons, Frank
- In:
Marketing and multicultural diversity
,
(pp. 11-30)
.
2006
Persistent link: https://www.econbiz.de/10003291134
Saved in:
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