//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Belk, Russell W."
~person:"Fournier, Susan"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Mogaji, Emmanuel"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Online-Handel"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 23 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Experiment
Konsumentenverhalten
Markenführung
Marktforschung
Mode
Online-Handel
Consumer behaviour
89
Brand management
22
Brand
17
Markenartikel
16
Beziehungsmarketing
11
Relationship marketing
11
Brand image
10
Markenimage
10
Einzelhandel
9
Fashion
9
Retail trade
9
Marketing
8
Marketing theory
8
Marketingtheorie
8
Theorie
8
Theory
8
Emerging economies
7
Schwellenländer
7
Verbraucherverhalten
7
Market research
6
Online retailing
6
Advertising effects
5
Cultural identity
5
Fashion marketing
5
Kulturelle Identität
5
Werbewirkung
5
Asia
4
Asien
4
Bekleidungsindustrie
4
Clothing industry
4
Germany
4
Kaufentscheidung
4
Marketing management
4
Marketingmanagement
4
more ...
less ...
Online availability
All
Undetermined
16
Free
1
Type of publication
All
Article
79
Book / Working Paper
13
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Conference paper
Reprint
Article in journal
375
Aufsatz in Zeitschrift
375
Aufsatz im Buch
76
Collection of articles of several authors
34
Sammelwerk
34
Collection of articles written by one author
12
Sammlung
12
Graue Literatur
8
Non-commercial literature
8
Arbeitspapier
7
Working Paper
7
Hochschulschrift
6
Lehrbuch
6
Textbook
6
Thesis
6
Konferenzbeitrag
4
Konferenzschrift
3
Mehrbändiges Werk
3
Multi-volume publication
3
Case study
2
Fallstudie
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
more ...
less ...
Language
All
English
80
German
12
French
1
Author
All
Belk, Russell W.
Fournier, Susan
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Mogaji, Emmanuel
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Bauer, Hans H.
19
Gröppel-Klein, Andrea
19
Esch, Franz-Rudolf
18
Herrmann, Andreas
14
Weinberg, Peter
14
Ahlert, Dieter
13
Henninger, Claudia E.
13
Grunert, Klaus G.
12
Spiller, Achim
12
Wiedmann, Klaus-Peter
12
Bruhn, Manfred
11
Choi, Tsan-Ming
11
Diehl, Sandra
11
Kenning, Peter
11
Scherhorn, Gerhard
11
Bagozzi, Richard P.
10
Diller, Hermann
10
Schröder, Hendrik
10
Terlutter, Ralf
10
Burmann, Christoph
9
Enneking, Ulrich
9
Hill, Ronald Paul
9
Huber, Frank
9
Langner, Tobias
9
Maclaran, Pauline
9
Mohd Suki, Norazah
9
Reisch, Lucia A.
9
Schmitt, Bernd
9
Arnould, Eric J.
8
Hennigs, Nadine
8
Keller, Kevin Lane
8
Kirchgeorg, Manfred
8
Schrader, Ulf
8
Silberer, Günter
8
more ...
less ...
Published in...
All
Consumer behavior analysis : (a) rational approach to consumer choice
4
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Brand management ; Vol. 2
2
Consumer-brand relationships : theory and practice
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the quarterly review of marketing communications
2
Marketing and multicultural diversity
2
Palgrave Studies of Marketing in Emerging Economies
2
The SAGE handbook of marketing theory
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Beyond sustainability
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic retailing
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Handbook of Islamic marketing
1
Handbook of brand relationships
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on international advertising
1
Handbook of strategic e-business management
1
Handbook on brand and experience management
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
International advertising and communication : current insights and empirical findings
1
Les outils de l'économiste à l'épreuve ; 1
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
61
-
70
of
92
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
Conflicting selves and the role of possessions : a process view of transgenders' self-identity conflict
Ruvio, Ayalla A.
;
Belk, Russell W.
- In:
The Routledge companion to identity and consumption
,
(pp. 141-148)
.
2013
Persistent link: https://www.econbiz.de/10009700303
Saved in:
62
Firing your best customers : how smart firms destroy relationships using CRM
Avery, Jill
;
Fournier, Susan
- In:
Consumer-brand relationships : theory and practice
,
(pp. 301-316)
.
2012
Persistent link: https://www.econbiz.de/10009739810
Saved in:
63
Implications of motivating operations for the functional analysis of consumer choice
Fagerstrøm, Asle
;
Foxall, Gordon R.
;
Arntzen, Erik
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 31-47)
.
2013
Persistent link: https://www.econbiz.de/10009740003
Saved in:
64
Invitation to consumer behavior analysis
Foxall, Gordon R.
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 13-30)
.
2013
Persistent link: https://www.econbiz.de/10009740040
Saved in:
65
Consumer
brand
choice : money allocation as a function of
brand
reinforcing attributes
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
Wells, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 113-127)
.
2013
Persistent link: https://www.econbiz.de/10009740400
Saved in:
66
The role of neurophysiology, emotion and contingency in the explanation of consumer choice
Foxall, Gordon R.
;
Yani-de-Soriano, Mirella
;
Yousafzai, …
- In:
Handbook of developments in consumer behaviour
,
(pp. 461-522)
.
2012
Persistent link: https://www.econbiz.de/10009569268
Saved in:
67
People and things
Belk, Russell W.
- In:
Handbook of developments in consumer behaviour
,
(pp. 15-46)
.
2012
Persistent link: https://www.econbiz.de/10009569517
Saved in:
68
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
Saved in:
69
Konsumentenheterogenität im Beziehungsmarketing : ein bindungstheoretischer Ansatz
Paulssen, Marcel
;
Fournier, Susan
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 197-221)
.
2005
Persistent link: https://www.econbiz.de/10003289260
Saved in:
70
Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Mourali, Mehdi
;
Laroche, Michel
;
Pons, Frank
- In:
Marketing and multicultural diversity
,
(pp. 11-30)
.
2006
Persistent link: https://www.econbiz.de/10003291134
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->