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Brand placement repetition in a fictional text
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
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The behavioral economics of brand choice
Foxall, Gordon R.; Oliveira-Castro, Jorge M.; James, … - 2007
Persistent link: https://www.econbiz.de/10003460750
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Sustainability in fashion and textiles : values, design, production and consumption
Gardetti, Miguel Angel (ed.); Torres, Ana Laura (ed.) - 2013
The textile industry plays a significant part in the global economy, yet often operates with disregard to its environmental and social impacts. This book takes a wide-ranging look at current analysis of the industry and explores the issues of continuous consumption and increasing disposability
Persistent link: https://www.econbiz.de/10011832366
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Sustainability in fashion and textiles : values, design, production and consumption
Gardetti, Miguel Angel (ed.); Torres, Ana Laura (ed.) - 2013
Persistent link: https://www.econbiz.de/10010204399
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Theme issue: New business models for sustainable fashion
Pedersen, Esben Rahbek Gjerdrum (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10013484905
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Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R. - 2016
Persistent link: https://www.econbiz.de/10011522666
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Consumer culture theory
Özçaglar-Toulouse, Nil (ed.); Rinallo, Russell (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011586593
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The Routledge companion to consumer behavior analysis
Foxall, Gordon R. (ed.) - 2016
Persistent link: https://www.econbiz.de/10011341154
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Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
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Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001584601