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~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~person:"Terlutter, Ralf"
~source:"econis"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Verbraucherforschung"
~subject:"Werbewirkung"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Reprint"
~type_genre:"Sammlung"
~type_genre:"Textbook"
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Belk, Russell W.
Foxall, Gordon R.
Gröppel-Klein, Andrea
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Terlutter, Ralf
Sheth, Jagdish N.
53
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16
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Legends in consumer behavior
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Consumer behavior analysis : (a) rational approach to consumer choice
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Routledge companions in business, management and accounting
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The impact of theory on representations of the consumer and the marketing organisation
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Transformative consumer research for personal and collective well-being
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Beyond sustainability
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
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Cutting edge international research
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International advertising and communication : current insights and empirical findings
2
International journal of advertising : the quarterly review of marketing communications
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Marketing and multicultural diversity
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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The SAGE handbook of marketing theory
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Theoretische Fundierung und praktische Relevanz der Handelsforschung
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Analyzing the cultural diversity of consumers in the global marketplace
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Brand management ; Vol. 4
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Challenges and trends in modern banking
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Contemporary consumer culture theory
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Critical marketing : issues in contemporary marketing
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Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
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Discussion papers / Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
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E-business : state of the art of ICT based challenges and solutions
1
Electronic retailing
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Forum Mergers & Acquisitions 2014 : Beiträge aus rechts- und wirtschaftswissenschaftlicher Sicht ; [Konferenzbeiträge ... 3. Fachsymposiums "Mergers & Acquisitions im Spannungsfeld der Rechts- und Wirtschaftswissenschaften - aktuelle Erkenntnisse aus Forschung und Praxis" ; am 29.11.2013 ... in Düsseldorf]
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51
The nature and effects of sharing in consumer behavior
Belk, Russell W.
;
Llamas, Rosa
- In:
Transformative consumer research for personal and …
,
(pp. 625-646)
.
2012
Persistent link: https://www.econbiz.de/10009260754
Saved in:
52
Globalising the idea that the "Customer is King" : the case of shopping centre internationalisation to Poland
Gröppel-Klein, Andrea
;
Germelmann, Claas Christian
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 611-628)
.
2011
Persistent link: https://www.econbiz.de/10009307544
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53
The motivational power of emotions and habits for the intention to adopt an electric car
Moons, Ingrid
;
Pelsmacker, Patrick de
;
Bont, Cees J. P. …
- In:
Macroeconomics and beyond : essays in honour of Wim Meeusen
,
(pp. 246-257)
.
2012
Persistent link: https://www.econbiz.de/10009488946
Saved in:
54
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
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55
Interaktive Wertschöpfung durch mobile Services
Wagner, Gerhard
;
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 397-416)
.
2015
Persistent link: https://www.econbiz.de/10010531920
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56
The Routledge companion to consumer behavior analysis
Foxall, Gordon R.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011341154
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57
Convergence and consumer behavior
Terlutter, Ralf
;
Moick, Martina
- In:
Media and convergence management
,
(pp. 163-176)
.
2013
Persistent link: https://www.econbiz.de/10009767981
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58
Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 203-212)
.
2013
Persistent link: https://www.econbiz.de/10009773034
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59
The perceived usefulness of online review sets : the role of balance and presentation order
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 177-190)
.
2012
Persistent link: https://www.econbiz.de/10009748100
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60
The impact of health warnings on children's consumption decisions
Mau, Gunnar
;
Steffen, Celina
;
Schramm-Klein, Hanna
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 93-103)
.
2012
Persistent link: https://www.econbiz.de/10009748171
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