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How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim; Pelsmacker, Patrick de - In: International advertising and communication : current …, (pp. 257-278). 2006
Persistent link: https://www.econbiz.de/10003378131
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The missing streetcar named desire
Belk, Russell W.; Ger, Güliz; Askegaard, Søren - In: The why of consumption : contemporary perspectives on …, (pp. 98-119). 2005
Persistent link: https://www.econbiz.de/10003932976
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Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R. - 2008
Persistent link: https://www.econbiz.de/10003611116
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Studies in the new consumer behaviour
Belk, Russell W. - 2008
Persistent link: https://www.econbiz.de/10003611234
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Consumer culture and the culture of poverty : implications for marketing theory and practice
Hill, Ronald Paul - 2008
Persistent link: https://www.econbiz.de/10003611239
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An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan; Ozanne, Julie L. - 2008
Persistent link: https://www.econbiz.de/10003611261
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An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan; Ozanne, Julie L. - In: Critical marketing : issues in contemporary marketing, (pp. 271-300). 2008
Persistent link: https://www.econbiz.de/10003674421
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Die Sortimentsreduktion im Rahmen der strategischen Sortimentsgestaltung : Mehrwert für Händler und Nachfrager durch optimierte Sortimente
Rudolph, Thomas; Meise, Niklas - In: Wertorientiertes Marketing : Unternehmensressourcen …, (pp. 173-188). 2008
Persistent link: https://www.econbiz.de/10003618386
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Marketing ethical products : what can we learn from Fair Trade consumer behaviour in Belgium?
Pelsmacker, Patrick de; Janssens, Wim; Mielants, Caroline; … - In: Sustainable consumption, ecology and fair trade, (pp. 109-126). 2007
Persistent link: https://www.econbiz.de/10003501077
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Consumption and environmental degradation : a long-term view
Dhanda, Kanwalroop Kathy; Hill, Ronald Paul - In: Product and market development for subsistence marketplaces, (pp. 297-317). 2007
Persistent link: https://www.econbiz.de/10003522010