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~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Hill, Ronald Paul"
~person:"Laroche, Michel"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Belk, Russell W.
Foxall, Gordon R.
Hill, Ronald Paul
Laroche, Michel
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Sheth, Jagdish N.
45
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19
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Herrmann, Andreas
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Kenning, Peter
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Schmitt, Bernd
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10
Holbrook, Morris B.
10
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10
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Terlutter, Ralf
10
Arnould, Eric J.
9
Enneking, Ulrich
9
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9
Hansen, Ursula
9
Jacoby, Jacob
9
Kardes, Frank R.
9
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9
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4
Routledge companions in business, management and accounting
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Country of origin effect : looking back and moving forward
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbook of developments in consumer behaviour
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Handbook of qualitative research methods in marketing
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Beyond sustainability
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Brand management ; Vol. 4
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Critical marketing : issues in contemporary marketing
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Electronic retailing
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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European journal of marketing : EJM
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International advertising and communication : current insights and empirical findings
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Les outils de l'économiste à l'épreuve ; 1
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21
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
Saved in:
22
The missing streetcar named desire
Belk, Russell W.
;
Ger, Güliz
;
Askegaard, Søren
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 98-119)
.
2005
Persistent link: https://www.econbiz.de/10003932976
Saved in:
23
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
24
Studies in the new consumer behaviour
Belk, Russell W.
-
2008
Persistent link: https://www.econbiz.de/10003611234
Saved in:
25
Consumer culture and the culture of poverty : implications for marketing theory and practice
Hill, Ronald Paul
-
2008
Persistent link: https://www.econbiz.de/10003611239
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26
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2008
Persistent link: https://www.econbiz.de/10003611261
Saved in:
27
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 271-300)
.
2008
Persistent link: https://www.econbiz.de/10003674421
Saved in:
28
Die Sortimentsreduktion im Rahmen der strategischen Sortimentsgestaltung : Mehrwert für Händler und Nachfrager durch optimierte Sortimente
Rudolph, Thomas
;
Meise, Niklas
- In:
Wertorientiertes Marketing : Unternehmensressourcen …
,
(pp. 173-188)
.
2008
Persistent link: https://www.econbiz.de/10003618386
Saved in:
29
Marketing ethical products : what can we learn from Fair Trade consumer behaviour in Belgium?
Pelsmacker, Patrick de
;
Janssens, Wim
;
Mielants, Caroline
; …
- In:
Sustainable consumption, ecology and fair trade
,
(pp. 109-126)
.
2007
Persistent link: https://www.econbiz.de/10003501077
Saved in:
30
Consumption and environmental degradation : a long-term view
Dhanda, Kanwalroop Kathy
;
Hill, Ronald Paul
- In:
Product and market development for subsistence marketplaces
,
(pp. 297-317)
.
2007
Persistent link: https://www.econbiz.de/10003522010
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