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~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Holt, Douglas B."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Internationales Marketing"
~type:"article"
~type_genre:"Reprint"
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Belk, Russell W.
Foxall, Gordon R.
Holt, Douglas B.
Laroche, Michel
Loureiro, Sandra Maria Correia
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Phau, Ian
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Wilk, Richard R.
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How global brands compete
Holt, Douglas B.
;
Quelch, John A.
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Taylor, Earl L.
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2009
Persistent link: https://www.econbiz.de/10003785267
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
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2009
Persistent link: https://www.econbiz.de/10003785576
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